Constellation Brands Acquires a Minority Stake in the Bardstown Bourbon Company

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Strategic Investment Provides the Fast-Growing, Largest New
Whiskey Distillery in the United States with Strong Partner for Future
Growth

BARDSTOWN, Ky.–(BUSINESS WIRE)–The
Bardstown Bourbon Company
(BBCo), the largest new whiskey distillery
in the United States, announced today that Constellation
Brands
acquired a minority stake in the company. This strategic
opportunity provides BBCo with a strong platform to develop new brands
and create a long-term supply of authentic, Kentucky whiskey, bourbon,
and rye.


The Bardstown Bourbon Company recently developed a unique space in the
American whiskey market with a first-of-its-kind Collaborative Whiskey,
Bourbon, and Rye Distilling Program, which promises to expand the
explosive growth of the craft distilling industry. Led by Bourbon
Hall of Fame
Master Distiller, Steve Nally – a 40-year veteran of
the spirits industry and the former Master Distiller of Maker’s Mark
– BBCo offers one of the most experienced whiskey-distilling production
teams in the industry, with an average of 15+ years of experience
working on world-class whiskey brands.

“This is an exciting and unique investment for Constellation, and
different than the venture activity we’ve explored to date,” said Ben
Dollard, senior vice president and chief growth officer, Constellation
Brands. “Investing in a state-of-the-art bourbon facility at Bardstown
provides us access to knowledge and production capability to support our
emerging premium spirits portfolio over time. At the same time,
Bardstown will grow with our investment as well as our experience in the
beverage alcohol space, our relationships within the industry and our
people.”

BBCo began commercial production in September 2016 and recently
announced that it was already preparing to expand its current 1.5
million proof gallon capacity based on the success of the Collaborative
Distilling Program. Over time, capacity will be expanded to 6 million
proof gallons within the current design. Set on 100 acres of active
farmland and adjacent to the Bluegrass Parkway, BBCo’s Napa Valley style
destination experience, features a unique and transparent educational
experience, high-end tours and tastings, integrated visitors center and
event space.

“We are very encouraged to have Constellation as a strategic partner,”
said David Mandell, President & CEO of BBCo. “Constellation’s investment
and support will further help The Bardstown Bourbon Company reshape the
American whiskey market.”

The Bardstown Bourbon Company will continue to operate independently and
announced that Peter Loftin, entrepreneur and investor, was named
Chairman of the Board of Directors for the Bardstown Bourbon Company.

ABOUT CONSTELLATION BRANDS

Constellation Brands (NYSE: STZ and STZ.B) is a leading international
producer and marketer of beer, wine and spirits with operations in the
U.S., Canada, Mexico, New Zealand and Italy. Constellation is a Fortune
500® company and one of the top performing stocks in the S&P 500
Consumer Staples Index. Constellation is the No. 3 beer company in the
U.S. with high-end, iconic imported brands such as Corona Extra, Corona
Light, Modelo Especial, ModeloNegra and Pacifico. The company’s beer
portfolio also includes Ballast Point, one of the most awarded craft
brewers in the U.S. In addition, Constellation is the world’s leader in
premium wine, selling great brands that people love, including Robert
Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan
Estate, Ruffino and Jackson-Triggs.

The company’s premium spirits brands include SVEDKA Vodka and Casa Noble
Tequila. Based in Victor, N.Y., the company believes that industry
leadership involves a commitment to brand building, our trade partners,
the environment, our investors and to consumers around the world who
choose our products when celebrating big moments or enjoying quiet ones.

Founded in 1945, Constellation has grown to become a significant player
in the beverage alcohol industry with more than 100 brands in its
portfolio, sales in approximately 100 countries, about 40 facilities and
approximately 9,000 talented employees. We express our company vision:
to elevate life with every glass raised. To learn more, visit www.cbrands.com.

ABOUT THE BARDSTOWN BOURBON COMPANY

The Bardstown Bourbon Company is a celebration of the art of making
whiskey. No secrets, mythical stories, or fabricated legends, the
Bardstown Bourbon Company celebrates the craft of making great whiskey
and the Bardstown community that brings bourbon to the world. BBCo
started commercial production in September 2016 and is producing
whiskey, bourbon, and rye for its own brands as well as for its
Collaborative Distilling Program partners.

Located in the “Bourbon Capital of the World,” BBCo’s $25 million
destination experience includes a first-of-its-kind Napa Valley style
campus featuring a state-of-the-art whiskey distillery, unique and
transparent educational experience, integrated visitors center, event
space, whiskey library and bar, and eventually a restaurant and boutique
hotel.

The company was founded in 2014 by Peter Loftin, David Mandell, Daniel
Linde, and Garnett Black.

To learn more about The Bardstown Bourbon Company visit:
www.bardstownbourbon.com
www.facebook.com/bardstownbourboncompany
www.twitter.com/btownbourbon

Contacts

Ro-Bro Marketing & PR
Aaron Brost, 312.576.5315
aaron@ro-bro.com
or
Ro-Bro
Marketing & PR
Joseph Stark, 440.465.3143
joe@ro-bro.com