Consumer Spending and Shopping Patterns in Kenya 2016 – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Consumer
Spending and Shopping Patterns in Kenya”
report to their

Rapid and long-lasting growth for consumer products companies requires a
strong market, and as many African nations face economic hurdles, Kenya
has been on the rise. Establishing footprints in Kenya now can lead to a
long-term regional competitive advantage.

As the Kenya’s consumer class’ continue to rise, many executives of
consumer products companies are stuck on the puzzle on how to turn these
enormous opportunities into profits for their companies.

Experience in East Africa illustrates that there are massive prospects
for consumer goods companies in Kenya and the region, but translating
this into opportunities requires a change in strategy and mindset. But
how can you translate Kenya’s rapid growth and rising consumer class’
into success for your company?

The study provides answers to these critical question among other key

  • What are the consumer shopping patterns, habits and expenditures in
  • Which consumer products do they prefer, select and consume? And why?
  • What activities do Kenyans do online, what do they purchase and how

Products mentioned:

  • Home appliances
  • Home electronics
  • Mobile electronics
  • Clothing, shoes and accessories
  • Healthcare
  • Beauty care
  • Automobiles

Key Topics Covered:

1 Background and executive summary

2 Country profile

3 Consumer spending levels & shopping patterns

4 Market positioning of Retail outlets by categories

5 Deep focus on major brand consumption

6 Focus: Internet access & online shopping

7 Appendix: overview of the total sample

Companies Mentioned

  • Alcatel
  • Ampex
  • Blackberry
  • Cadbury – Kenya
  • Chicken Inn
  • Diageo
  • East African Breweries Limited
  • Galito’s
  • Haco Tiger Brands
  • Hot Point
  • Huawei
  • ITEL Mobile
  • Kenya Wine Agencies Ltd
  • L’Oréal
  • LG
  • Movit
  • Mr. Price
  • Naivas
  • Nakumatt
  • Nestlé
  • Ningbo Bird Co. Ltd.
  • Nivea
  • Nokia
  • Pernod Ricard
  • Samsung
  • Sony
  • Tecno
  • Uchumi
  • Unilever
  • Woolworths

For more information about this report visit


Research and Markets
Laura Wood, Senior Manager
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Topics: Demographics