CORRECTING and REPLACING Hilton Launches Incubator to Fast-Track Guest Innovations

With the Opening of New Innovation Gallery, Hilton Officially
Joins “I-270” Tech Corridor

MCLEAN, Va.–(BUSINESS WIRE)–Headline of release should read: Hilton Launches Incubator to Fast-Track
Guest Innovations (instead of Hilton Launches Incubator to Fast-Track
Innovations to Enrich Guest Experience). Also, third paragraph, first
sentence should read: Located next to Hilton’s global headquarters at
Hilton McLean Tysons Corner, and designed by the LAB at Rockwell Group,
the award-winning architecture firm’s in-house design innovation
studio… (instead of Located next to Hilton’s global headquarters at
Hilton McLean Tysons Corner, and designed by award-winning architecture
firm Rockwell Group…)


The corrected release reads:

HILTON LAUNCHES INCUBATOR TO FAST-TRACK GUEST INNOVATIONS

With the Opening of New Innovation Gallery, Hilton Officially
Joins “I-270” Tech Corridor

Hilton
(NYSE: HLT) today announced the opening of its Innovation Gallery, a
first-of-its-kind incubator and experiential showcase for cutting-edge
product developments that will shape the future of Hilton hospitality.

Open to invited guests including Hilton Team Members, hotel owners and
technology partners, the 4,300-square-foot gallery brings together all
elements of Hilton’s innovation process. It is a physical space where
conversations between thought leaders, design experts and hospitality
professionals deliver new products and solutions for Hilton’s guests.

Located next to Hilton’s global headquarters at Hilton McLean Tysons
Corner, and designed by the LAB at Rockwell Group, the award-winning
architecture firm’s in-house design innovation studio, the gallery
showcases a variety of technologies, design elements and dining
concepts, ranging from noise-cancellation and sleep-inducing devices for
guestrooms to more functional and sustainable materials. The products on
display have been recently launched or are under testing, with many
developed through Hilton’s partnerships with companies in various
industries, including IBM, LG, Amazon and Tesla.

Innovation has been in Hilton’s DNA since entrepreneur Conrad Hilton
purchased his first hotel and pioneered the industry nearly a century
ago,” said Jon Witter, Hilton’s Chief Customer Officer. “Today, we honor
our legacy of innovation with the opening of the Hilton Innovation
Gallery – a space for us to incubate, test, scale and showcase the
products and processes we’re creating to enhance our guests’ experiences
and redefine the future of hospitality.”

The Innovation Gallery Experience

Hilton has created an immersive experience in the gallery, which mirrors
the guest’s experience of a hotel by embedding custom architecture,
experiential technologies and cutting-edge materials throughout. Upon
entering the space, visitors will make their way through five
experiences including:

  • Product Showcase: A space for visitors to interact with
    physical and virtual products that Hilton is exploring for use in
    hotels. Examples of current installations include Nightingale, a
    noise-masking product; Somabar, a personal mixology solution; Meural,
    a customizable digital art display; and Pilot, a real-time translation
    solution.
  • Food & Beverage Concept Studio: This show kitchen offers an
    opportunity to experience and showcase the latest restaurant concepts
    developed by Hilton’s Food
    and Beverage
    team, along with technology to film and webcast.
  • Virtual Reality (VR) Stage: A dedicated space for visitors to
    use virtual reality headsets to experience new Hilton concepts. At
    launch, visitors will be able to view model rooms from two of Hilton’s
    newest brands, Tru
    by Hilton
    and Canopy
    by Hilton
    .
  • Darkroom: A progressive model guestroom dedicated to showing
    cutting-edge material technologies that have the potential to yield
    better quality, sustainability, design interest and operational
    returns.
  • Innovation Theater: The nucleus of the gallery serves as a
    gathering space to brainstorm, collaborate and intersect around
    innovative ideas. The design highlights the functionality and social
    aspects of a modern gathering space while leveraging immersive
    high-end presentation technology solutions for sound and lighting.

Hilton designed the Innovation Gallery to showcase its culture of
creativity and continuous drive to employ meaningful innovations that
ease and enhance every aspect of the guest experience, from smartphone
capabilities such as Digital Key to rooms enabling integrated
entertainment. The space also showcases the company’s focus on creating
new hotel brands that match travelers’ specific needs, such as Tru by
Hilton for young-of-heart travelers seeking an energetic but relaxing
environment and Canopy by Hilton, a modern boutique lifestyle brand.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a
portfolio of 14 world-class brands comprising more than 5,100 properties
with nearly 838,000 rooms in 103 countries and territories. Hilton
is dedicated to fulfilling its mission to be the world’s most hospitable
company by delivering exceptional experiences – every hotel, every
guest, every time. The company’s portfolio includes Hilton Hotels &
Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts,
Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton,
Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden
Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2
Suites by Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton Honors. Hilton Honors
members who book directly through preferred Hilton channels have access
to instant benefits, including a flexible payment slider that allows
members to choose exactly how many Points to combine with money, an
exclusive member discount that can’t be found anywhere else and free
standard Wi-Fi. Visit newsroom.hilton.com
for more information and connect with Hilton on Facebook,
TwitterLinkedInInstagram and YouTube.

Contacts

Hilton
Julia Burge
+1 703 883 6839
julia.burge@hilton.com