CORRECTING and REPLACING OrthoLite Launches Partnership with Naturalizer Collection
Naturalizer@work collection to feature OrthoLite comfort foam insoles
AMHERST, Mass.–(BUSINESS WIRE)–Fifth bullet of release should read: Vinette ($99): Made with 2¾”
heel, available in black leather; wide shaft in sizes medium 4–12 and
wide 7–10 (instead of Vinette ($199): Made with 2¾” heel,
available in black leather; wide shaft in sizes medium 4–12 and wide
7–10).
The corrected release reads:
ORTHOLITE LAUNCHES PARTNERSHIP WITH NATURALIZER COLLECTION
Naturalizer@work collection to feature OrthoLite comfort foam insoles
OrthoLite,
the leading provider of comfort and performance insoles, today announces
its partnership with Naturalizer
on a new shoe collection that will bring added cushioning to career
women who work on their feet all day. Named Naturalizer@work, the
collection offers innovative safety and style features in five
fashionable models.
The Naturalizer@work collection will use OrthoLite Lazy Slow Recovery
Foam and OrthoLite .11 Medium Density Foam in the insoles. This
combination allows the insoles to conform to the foot, creating a custom
fit that instantly rebounds to its original shape after each use. This
insole technology allows women to experience the ultimate lightweight
breathability from morning to night where they need it most, under their
feet. Naturalizer delivers feminine, stylish, comfortable shoes that are
relevant to the busy lifestyle of today’s woman with rich leather, soft
suede and unique details.
“This partnership with Naturalizer allows OrthoLite to provide the
ultimate in comfort to hardworking women who are on their feet all day,”
said Pamela Gelsomini, president of OrthoLite. “We are happy to support
them as they work long hours to perform their duties.”
The new collection features fresh, sophisticated designs that fit into
any wardrobe. Styles in the Naturalizer@work collection with OrthoLite
foam technology include:
-
Fanfare ($109): Made with 2¾” heel, available in black leather
or black on black cheetah leather; sizes medium 4–11 and wide 7–10 -
Florence ($99): Made with 2” heel, available in black leather
or black on brown cheetah leather; sizes medium 4-11, 12 and wide
6-10, 11, 12 -
Freeda ($99): Made with 10″ strap drop and 2” heel, available
in black tumbled leather, black tooled leather, and spot animal
print/black leather; sizes medium 4-11, 12 and wide 6-10, 11, 12 -
Venue ($119): Made with 2¾” heel, available in black leather
and classic navy; sizes medium 4–11 and wide 7–10 -
Vinette ($99): Made with 2¾” heel, available in black leather;
wide shaft in sizes medium 4–12 and wide 7–10
“OrthoLite is an industry leader and together we can offer an amazing
and comfortable shoe that will make a difference in the day of women in
the service and healthcare industries,” said John Malpiedi, senior vice
president and general manager of Naturalizer. “The Naturalizer@work
collection represents a new standard in footwear comfort, while also
delivering on the innovative safety and style features that are
important to consumers.”
Stay up-to-date by liking OrthoLite
and Naturalizer
on Facebook and following the brands on Twitter at @OrthoLite
and @NaturalizerShoe.
About OrthoLite:
OrthoLite, headquartered in Amherst, Mass.,
is the world’s leading supplier of open cell foam insoles found in more
than 200 million shoes each year, including ASICS, Clarks, New Balance,
Merrell, Nike, Puma, Vans and Timberland. OrthoLite combines
polyurethane and recycled rubber to provide superior cushioning, comfort
and breathability. OrthoLite insoles can now be purchased through a
partnership with Amazon. For every pair of insoles sold, OrthoLite will
donate $1 to the Level
Field Fund, a grant-giving program that strives to bridge gaps in
funding to uniquely talented athletes to train and compete successfully.
To purchase insoles or for more information, please visit www.OrthoLite.com.
About Naturalizer:
In 1927, Naturalizer had the
revolutionary idea of creating stylish and comfortable shoes made just
for women. The brand became known as “the shoe with the beautiful fit.”
For more than 80 years, Naturalizer has understood how truly comfortable
shoes can help women move energetically through their day and live life
to the fullest. Naturalizer remains committed to designing beautiful
shoes that feel as good at the end of the day as they do at the
beginning. And because of this commitment, Naturalizer shoes feature our
exclusive N5 comfort system – five essential features that are proven to
provide all day comfort: extra cushioning, breathable linings, balance
with every step, flexible soles and lightweight material. Naturalizer is
still one of the few brands in the marketplace that women can turn to
for hard-to-find sizes and widths, and wide shaft boots, because we
believe that shoes can only be comfortable when they are a perfect fit.
Naturalizer shoes are designed with the best of each season’s
trend-right looks, details and materials that women will love for work,
play and every day. Today, Naturalizer is inspiring women to live their
lives and love their shoes in 60 countries around the world.
Contacts
For OrthoLite
Elizabeth Monahan, 617-939-8386
emonahan@conecomm.com
or
For
Naturalizer
Kimberly Amack, 972-388-5525
kimberly@truepointagency.com
