CORRECTING AND REPLACING VIDEO FOR Always® Strives to Keep Girls in Sports by Teaming Up with Organizations to Provide Access and Support for Girls Everywhere to Keep Playing #LikeAGirl

Latest Always® Survey Reveals Nearly Seven in Ten Girls Do Not
Feel Encouraged to Play Sports*

CINCINNATI–(BUSINESS WIRE)–Please replace the video with the accompanying corrected video.


The release reads:

ALWAYS® STRIVES TO KEEP GIRLS IN SPORTS BY TEAMING UP WITH
ORGANIZATIONS TO PROVIDE ACCESS AND SUPPORT FOR GIRLS EVERYWHERE TO KEEP
PLAYING #LIKEAGIRL

Latest Always® Survey Reveals Nearly Seven in Ten Girls Do Not
Feel Encouraged to Play Sports*

Today, Always® announces that it is teaming up with organizations
around the world to contribute to the goal of keeping girls in sports
through the Always® #LikeAGirl – Keep Playing program. Coinciding
with the beginning of the 2016 Summer Olympic Games in Rio, Always®
is partnering with UN Women to help girls build and maintain their
confidence through sports. In the U.S., Always® will support
Girls on the Run programs and work with retailers to help keep girls in
sports.

“Earlier this summer, Always® embarked on a new chapter in its
mission to stop the drop in confidence girls experience at puberty by
encouraging all girls to stay in sports and Keep Playing #LikeAGirl.
We’re so excited to create meaningful relationships that make a real
difference to keep more girls in sports, and drive awareness on the
important role that sports play in building girls’ confidence,” said
Fama Francisco, President for Global Feminine Care, Procter & Gamble.

Always and UN Women Partnership

Partnership efforts kicked off on Saturday in Rio de Janeiro, Brazil
where Always® committed its support to the UN Women &
International Olympic Committee (IOC) initiative “One Win Leads to
Another,” that will give 2,500 local Brazilian girls aged 10-18 years
access to sports and a confidence-building curriculum as part of a
six-month pilot program. These organizations are coming together to
achieve their shared goal to invest in girls’ skills and training to
support a generation of stronger, more confident and empowered women.

“The power of sport should never be underestimated. It can change lives,
through increasing girls’ and young women’s beliefs in their own
abilities, encouraging them to take initiative and aim high”, said UN
Women Executive Director Phumzile Mlambo-Ngcuka.

Always and Walmart “50 Teams, 50 States” Program

As part of the Keep Playing #LikeAGirl program, Always is working with
retailers to get the word out and help keep girls in sports. As an
example, today, Always® and Walmart® announced they are
working together to provide much-needed assistance to keep girls in
sports across the US. Together, they will provide one girls teams in
each of the fifty states with resources like new equipment, uniforms or
a facility upgrade to help give girls the confidence to Keep Playing
#LikeAGirl. Building on the Always® #LikeAGirl – Keep Playing
movement, together, they will reinforce the link between sports and
confidence and provide coaching tips to help keep girls motivated to
participate in sports through support for coaches, educational materials
and access to experts.

“Always® and Walmart® have something powerful in common –
we’re both working to make a difference in women’s lives,” said Annie
Walker, vice president, over the counter merchandising, Walmart®
U.S. “We’re proud to support the Always®’ ‘50 Teams, 50 States’
Program, supporting local communities in which we operate and giving
schools the help they need to keep girls playing #LikeAGirl.”

The “50 Teams, 50 States” program started with a junior high girls’
basketball team in Hulbert, Oklahoma. The entire experience was captured
in a new Always® #LikeAGirl – Keep Playing Lady Riders | OK video
launching today. The girls were asked about the challenges and the
benefits of their athletic experience, and what helps them stay in the
game. Hear their stories, watch their confidence and excitement grow as
they’re recognized and be inspired by the impact that community support
can have on girls at this critical life stage by watching the Always®
#LikeAGirl – Keep Playing Lady Riders | OK video here: https://www.youtube.com/watch?v=p7zD7q5_RcQ

“The fact that Always® and Walmart® chose to support our
school and spent time helping our girls has had a huge effect on their
confidence already,” said Coach Towanna Scott of Hulbert Public Schools.
“The backing has helped to change opinions and show people that girls in
sports matter. To see the girls’ faces when they realized how much
support they truly have is an experience none of us will ever forget.”

Always® Girls on Run Sponsorship and Educational Materials

Always® is also announcing its support of Girls on the Run across
the U.S. and expanding on the Always® Global Confidence Teaching
Curriculum, a program that will benefit millions of girls around the
world. The new educational materials will contain sports-specific
guidance for coaches and parents, incorporating the latest research on
confidence-building. The materials have been co-developed by Always®
and education thought leaders and experts, and build on Always®
30 year heritage in puberty education.

About Always #LikeAGirl

The Always #LikeAGirl movement is being fueled by the millions of girls
around the world who are changing #LikeAGirl to mean amazing things. The
Always #LikeAGirl campaign launched in June 2014 was inspired by the
insight that the start of puberty and the first period mark the lowest
moment in confidence for girls and how harmful words can add to that
drop in confidence. It demonstrated the profound effect the phrase “like
a girl” can have on girls’ self-confidence and it inspired a movement,
which has started to change public perception: after seeing the
#LikeAGirl video, most people (76 percent of women ages 16 to 24 and 59
percent of men) said the video changed their perception of the phrase
“like a girl,”*** according to the Always Puberty & Confidence Wave
II Study
. But it could not stop there. In 2015, a new Always study
revealed that 72 percent of girls feel society limits them by telling
them what they should and should not do or be. And more than half of
girls felt that societal limitations would be the same or worse ten
years from now, showing a lack of hope for change. Always could not
accept that and launched the Unstoppable #LikeAGirl campaign to empower
all girls to show the world that they could do or be anything and
everything. In March 2016, the brand tackled the subtle bias conveyed
through emojis, and the resulting conversation can be credited in part
for a proposal to UNICODE Consortium that has yielded more female
options. In June 2016, the brand released new survey data which finds
that half of girls quit sports by age 17 and that seven in ten girls do
not feel encouraged to play, despite data that links sports
participation to increased confidence. To help keep girls in sports,
Always launched the new Always #LikeAGirl – Keep Playing initiative, now
in progress. For more information about the #LikeAGirl movement, visit www.always.com.

Survey Methodology

*The Always Confidence & Puberty Wave IV Study was conducted
by MSLGROUP Research utilizing Research Now Panels that surveyed a total
of 1,514 Americans. There was a nationally representative sample group
of 1,006 females aged 16 to 24 year old and 508 males aged 16 to 24. The
survey was implemented between the dates of December 30, 2015 through
January 7, 2016.

**The Always Confidence & Puberty Wave III Study was
conducted by MSLGROUP Research utilizing Research Now Panels that
surveyed a total of 1,800 Americans (1,300 American females aged 16 to
24 years old and 500 American males aged 16 to 24). There was a
nationally representative sample group of 1,000 females and 500 males as
well as an additional boost of 150 African American and 150 Hispanic
American females. The survey was implemented between the dates of April
30, 2015 through May 8, 2015.

***The Always Confidence & Puberty Wave II Study was
conducted by MSLGROUP using the Research Now Panel that surveyed a total
of 1,800 Americans (1,300 American females aged 16 to 49 years old and
500 American males aged 16 to 49). There was a nationally representative
sample group of 1,000 females and 500 males as well as an additional
boost of 150 African American and 150 Hispanic American females. The
survey was implemented between the dates of December 5, 2014 through
December 12, 2014.

About Always

Always®, the world’s leader in feminine protection, offers a wide range
of feminine pads, wipes and liners designed to fit different body types,
period flows and preferences. The Always line of feminine products
includes Always Infinity™, Always Ultra Thins, Always Maxis, Always
Liners and Always Feminine Wipes. Please visit www.always.com
for more information.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.

Contacts

Procter & Gamble
Lisa Rifenburg
1-646-500-7615
lisa.rifenburg@mslgroup.com