CraftBeer.com Beer & Food Course Earns High Marks

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Preeminent Food and Beer Training Helps Culinary Leaders and
Establishments Thrive

BOULDER, Colo.–(BUSINESS WIRE)–As the leading industry voice of the craft beer movement, CraftBeer.com
is arming professional culinary educators with the most comprehensive
tools yet on the value of beer and food pairings via its CraftBeer.com
Beer & Food Course.
With more than 7,000 copies of the
professional course downloaded or ordered, culinary educators, as well
as food and beer professionals, see it as the definitive curriculum
source for educators on how beer and food transform each other.


“As more brands and styles of beer are available for the consumer, beer
education is paramount,” said Douglass Miller, Lecturer-Food & Beverage
School of Hotel Administration, Cornell College of Business. “The
increased level of beer knowledge for the staff will have a positive
impact on the revenue of an establishment.”

Beer accounts for $105.9 billion in sales in the U.S., compared to an
estimated $50 billion for wine, and is an expected addition to
restaurant beverage menus. A recent Nielsen survey found that 71 percent
of craft beer appreciators consider how a beverage will complement their
meal when ordering at restaurants and bars. The CraftBeer.com Beer &
Food Course infuses a competency in cuisine and craft beer pairing that
empowers educators, chefs and food and beverage professionals to create
menus that rise to meet restaurant-goers’ demands and expectations.

“In many cases, beer is now on the same level playing field as wine and
spirits,” said Chef Adam Dulye, co-author of the CraftBeer.com Beer &
Food Course and a graduate of the Culinary Institute of America. “Chefs
are starting to recognize all the possibilities with beer and how it can
pair and elevate the dining experience.”

“Small and independent craft brewers’ beers have helped beer reclaim its
place at the table and we’ve hit a stride with how the beverage is
treated in kitchens and on menus,” added Julia Herz, publisher,
CraftBeer.com, co-author of the CraftBeer.com Beer & Food Course and
certified Cicerone®. “By increasing comprehension of beer
styles, pairing principles and presentation, we are elevating the
confidence of cooks and retailers to better incorporate beer into all
aspects of the culinary experience.”

Published by the Brewers Association, CraftBeer.com focuses on educating
beer lovers and professionals about beer. Free resources include: CraftBeer.com
Beer Styles Guide
, Cooking
with Beer Recipe Database
, Beer
Glossary
, Craft
Beer Seminars
and more. Visit CraftBeer.com/course
to download the course and its accompanying free resources. Printed
copies are available for purchase at CraftBeer.com/printedcourse.

About the Brewers Association

The Brewers Association is the not-for-profit trade association
dedicated to small
and independent
American brewers, their beers and the community of
brewing enthusiasts. The Brewers Association (BA) represents more than
70 percent of the brewing industry, and its members make more than 99
percent of the beer brewed in the U.S. The BA organizes events including
the World
Beer CupSM
Great
American Beer Festival®
Craft
Brewers Conference & BrewExpo America®
SAVOR℠:
An American Craft Beer & Food Experience
, Homebrew
Con
, National
Homebrew Competition
 and American
Craft Beer Week
®.
The BA publishes The
New Brewer
magazine and its Brewers
Publications
 division is the largest publisher of contemporary and
relevant brewing literature for today’s craft brewers and homebrewers.

Beer lovers are invited to learn more about the dynamic world of craft
beer at CraftBeer.com and
about homebrewing via the BA’s American
Homebrewers Association
and the free Brew
Guru™
mobile app. Follow us on Twitter.

The Brewers Association is an equal opportunity employer and does not
discriminate on the basis of race, color, national origin, gender,
religion, age, disability, political beliefs, sexual orientation, or
marital/familial status. The BA complies with provisions of Executive
Order 11246 and the rules, regulations, and relevant orders of the
Secretary of Labor.

Contacts

On behalf of the Brewers Association
Abby Berman Cohen,
646-695-7044
abby@rosengrouppr.com