Elegant aesthetics captivate travelers, while new digital
capabilities enhance user experience and streamline vacation planning
LOS ANGELES–(BUSINESS WIRE)–In the midst of the largest brand expansion in luxury travel history, Crystal
Cruises, the World’s Most Awarded Luxury Cruise Line, today unveiled
its new website, a dynamic and engaging presentation of the unrivaled
luxury travel experiences that comprise The World’s Most Luxurious
Hospitality & Lifestyle Brand Portfolio — Crystal Cruises, Crystal Yacht
Cruises, Crystal River Cruises, Crystal Luxury Air, Crystal AirCruises,
Crystal Exclusive Class cruises and Crystal Residences.
Mirroring the company’s growth from a highly acclaimed, boutique luxury
line into an all-encompassing travel portfolio with an unprecedented
collection of elegant all-inclusive journeys by ocean, river, yacht and
air, the new site reflects Crystal’s transformation on a boldly
immersive platform. Visually inspired by the company’s All Exclusive
brand campaign, visitors are immediately drawn into the Crystal
Experience, ready to embark on a digital adventure into the nuanced
exclusivities of each brand.
Travelers will also find intuitive new features on the seamless
interface that further bring their luxury vacation options to life.
Video, an interactive Cruise Calendar and an industry-first “compare”
feature that allows users to explore options not only within a single
Crystal brand, but across all Crystal experiences, all combine to offer
one of the most compelling web-based journeys in the world.
“It is imperative that travelers glean a true sense of what is in store
for them on a Crystal vacation when they visit our website. Like the
extraordinary luxury experiences offered with our rapidly growing fleet,
the new Crystal website reflects a standard of excellence and inspiring
possibilities,” says Edie Rodriguez, president and CEO of Crystal. “With
its responsive infrastructure and stylish design, our new site offers
guests a comprehensive portal to Crystal’s collection of luxury travel
experiences that they can navigate with ease.”
Compatible across all types of technology, the new Crystal website
utilizes a horizontal swipe experience with a tablet-first approach to
the design, keeping the visitor constantly engaged with movement,
stunning photography and insightful slide shows. The flow-design and
reimagined content presentation leads visitors through vacation planning
and discovery with more concise content and easy-to-use tools. Combining
new engaging online experiences with enhancements of the original
features, some highlights of the new website include:
Interactive Cruise Guidebook — updated with engaging slide
shows, simplified usability and information about each vessel to bring
the Crystal Experience to life.
Dynamic Cruise Calendars — new filters and an updated design
allow for enhanced ease when navigating type of travel (ocean, yacht,
river), destinations, departure dates and duration.
Innovative Compare Feature — the newest component to Cruise
Calendar allows for comparison of up to three voyages on any Crystal
experience, as well as the ability to compare travel among the
different Crystal travel experiences.
Crystal worked with VML, a Kansas City, MO-based global marketing agency
renowned for its expertise in digital technology, to develop the
contemporary design and high-performance framework behind the new
website which launched with dedicated U.S. and U.K. platforms to
accommodate the line’s continued growth.
Crystal Cruises is the World’s Most Awarded Luxury Cruise Line™, having
earned more “World’s Best” accolades than any other cruise line, hotel,
or resort in history. Crystal Cruises has won “World’s Best Cruise Ship”
in Condé Nast Traveler’s Reader Choice Awards for 22 years; been voted
“World’s Best Large Ship Cruise Line” by Travel + Leisure readers for 20
years; and the “Best Luxury Cruise Line” by Virtuoso for two-consecutive
years (2014 & 2015). In summer 2015, Crystal embarked on the most
significant brand expansion in the history of luxury travel and
hospitality, introducing three new classes of cruising – the recently
launched Crystal Yacht Cruises (December 2015), Crystal River Cruises
(July 2016), Crystal Exclusive Class Ocean Cruises (Fall 2019), Crystal
Luxury Air (April 2016) and Crystal AirCruises (2017).
For more information and Crystal reservations, contact a travel agent,
call 888-799-2437, or visit www.crystalcruises.com.
Join the hundreds of thousands who follow the Crystal
Cruises Facebook page and @crystalcruises on Twitter
and engage in the conversation with #crystalcruises.
Cruises New Website
Paul M. Garcia
Director, Global Public
Publicist, Public Relations