Cut the Fan Fat: New Campaign Aims to Change Eating Habits at Festivals, Sports & Music Events

World’s Largest Mobile Concessionaire Maui Wowi Hawaiian Coffees &
Smoothies Takes Stand for Better Fan Fare

DENVER–(BUSINESS WIRE)–Fat is on the rise, with nearly 28
percent of Americans now clinically obese. While many restaurants,
grocery stores and even work places have started to provide more
well-balanced meal options, sporting and entertainment venues continue
to fatten fans with unhealthy beverages and sodium-laden hot dogs and
nachos. Stepping up to the proverbial plate to change the game is Maui
Wowi Hawaiian Coffees and Smoothies, with its Cut
the Fan Fat campaign – a mission to provide better-for-you ‘fan
fare’ at ballparks, stadiums, concert halls and fairgrounds around the
country.

Research shows that Americans are ready for such a shift. According to
the National
Hot Dog and Sausage Council, hot dog consumption at major league
stadiums has gone down to 18 million today from 26 million in 2004.
Feeding off this consumer demand for healthier options at entertainment
venues, Maui
Wowi Hawaiian, which has 450 units worldwide, is taking the
following steps:

• Competing with Fatty Fan Fare: Maui Wowi Hawaiian is securing
  an increasing number of contracts at stadiums and entertainment venues
  for its mobile tiki huts, providing fans with all-natural fruit
  smoothies and premium Kona coffee blends. Current stadiums and
  entertainment venues where Maui Wowi Hawaiian is available include:
  • Red Rocks Amphitheatre & Coors Field (Denver)
  • Petco Park (San Diego)
  • NRG Stadium (Houston)
  • Xcel Energy Center & Target Center (Minneapolis)

  “It’s unfortunate that even those fans who practice healthy everyday
  lifestyles are offered nothing but 1,500+ calorie nachos and 1,200+
  calorie peanuts with hardly any better options,” said Maui Wowi Hawaiian
  CEO Mike Weinberger. “We’re passionate about this cause and are prepared
  to fight the fight on behalf of fans everywhere. Whether it’s a rodeo,
  concert, festival, football game or anywhere else that was previously
  synonymous with heavy meats and deep fryers, Maui Wowi Hawaiian will be
  a much needed oasis of healthier options.”

  Maui Wowi Hawaiian offers good reasons why fans of beer and brats might
  want to consider “cutting the fan fat”:

  • Save Money – One filling smoothie is significantly less
    expensive than several hot dogs and beers
  • More Energy to Cheer – All-natural fruit smoothies boost
    energy, vs. the opposite effect of heavy food & drink.
  • Thrills, Not Spills – With lid-protected smoothies, fans can
    cheer worry-free of spills on their dry-clean-only jerseys.

  About Maui Wowi Hawaiian

  Since 1982, Maui Wowi Hawaiian has embraced the Hawaiian culture and has
  been serving paradise in a cup since the day it began, over 30 years
  ago. From event carts, mall kiosks and stand-alone retail locations,
  Maui Wowi Hawaiian offers premium, all-natural, gluten-free, fresh-fruit
  smoothies, as well as gourmet Hawaiian coffees and espresso beverages.
  The company maintains strong community involvement through fundraising
  efforts by its franchisees, in addition to Team Karma; an initiative
  that promotes corporate responsibility and giving back to the community.
  The brand has more than 450 operating units in seven countries and an
  online store, shop.mauiwowi.com and was recently ranked No. 5 on the
  Denver Business Journal’s list of 2015 Franchisors. To learn more
  information about Maui Wowi Hawaiian’s products, locations or flexible,
  low-cost franchising opportunities, visit http://www.mauiwowifranchise.com.

  Contacts

  Media Contact:
  Fishman Public Relations
  Mandi
  Gualtieri, (847) 945-1300
  agualtieri@fishmanpr.com