DenTek™ Brings Healthy Smiles to College Students Across the Country!

Providing oral care products needed to achieve a beautiful smile and
healthy lifestyle

MARYVILLE, Tenn.–(BUSINESS WIRE)–DenTek™
one of the world leaders in oral care, is giving college students
nationwide the opportunity to walk down memory lane when they receive a
visit from the tooth fairy this fall. In support of their fourth annual
Tooth Fairy Tour, DenTek is sending out a team of Tooth Fairies to
continue to promote good oral hygiene amongst college students.

In recent years, it has been found that more than two-thirds of college
students suffer from oral diseases.¹ Dental professionals
agree that the most common causes for these oral diseases are diet and
lifestyle. ² Starting September 17^th, a team of
DenTek Tooth Fairies, Smile Squad teams, and the Orabrush™ Tongue will
set out on this nationwide college tour, visiting students on 40
different campuses. The Smile Squad teams, consisting of 1 Tooth Fairy
and 3 brand ambassadors, will be handing out Floss Pick samples on each
campus and at tail gates for selected football games. Students will have
the opportunity to complete DenTek’s short Oral Hygiene survey and
interact with their digital scratch off for the chance to win prizes.
Students can also pose for pictures with the DenTek Tooth Fairies and
receive digital photos via email directly from the iPad application,
using the hashtag, #DenTekToothFairy. DenTek will be selecting 5 winners
per day at each campus, and each winner will receive a $10 retailer gift
card (varies campus to campus)!

“We’re so excited to announce that DenTek is again helping to bring
college students, alumni, and fans healthy and beautiful smiles through
our fourth annual Tooth Fairy Tour,” said Rachel Scharfman, DenTek Brand
Director. “Our Smile Squad teams, led by the DenTek Tooth Fairy, will
help consumers across the country clean and protect their smiles by
giving them samples of our innovative floss picks and tongue cleaning
products, and encouraging them to floss their teeth each day.”

In addition to college campus stops, the tooth fairy teams will also be
stopping by the tailgates of some of the biggest football rivalries in
the country with DenTek goodies for everyone!

See below for the full tour schedule:

Sept. 18 – University of Alabama

Sept. 18 – University of Southern California

Sept. 18 – University of Kentucky

Sept. 19 – University of Alabama football tailgate

Sept. 19 – University of Southern California football tailgate

Sept. 19 – University of Kentucky football tailgate

Sept. 24 – Northwestern University

Sept. 25 – University of Florida

Sept. 25 – Texas Tech

Sept. 25 – University of Texas

Sept. 25 – West Virginia University

Sept. 26 – University of Florida football tailgate

Sept. 26 – Texas Tech football tailgate

Sept. 26 – University of Texas football tailgate

Sept. 26 – West Virginia University football tailgate

Oct. 2 – University of Georgia

Oct. 2 – Indiana University

Oct. 2 – San Diego State University

Oct. 2 – Virginia Tech University

Oct. 2 – Wisconsin University

Oct. 3 – University of Georgia football tailgate

Oct. 3 – Indiana University football tailgate

Oct. 3 – San Diego State football tailgate

Oct. 3 – Virginia Tech University football tailgate

Oct. 3 – Wisconsin University football tailgate

Oct. 9 – University of Missouri

Oct. 9 – Penn State University

Oct. 9 – University of Pittsburgh

Oct. 9 – University of South Carolina

Oct. 9 – Tennessee State University

Oct. 10 – University of Missouri football tailgate

Oct. 10 – Penn State University football tailgate

Oct. 10 – University of Pittsburgh football tailgate

Oct. 10 – University of South Carolina football tailgate

Oct. 10 – Tennessee State University football tailgate

Oct. 16 – Florida State University

Oct. 16 – Louisiana State University

Oct. 16 – Ohio State University

Oct. 16 – Texas A&M University

Oct. 16 – University of North Carolina

Oct. 17 – Florida State University football tailgate

Oct. 17 – Louisiana State University football tailgate

Oct. 17 – Ohio State University football tailgate

Oct. 17 – Texas A&M University football tailgate

Oct. 17 – University of North Carolina football tailgate

Oct. 22 – UCLA football tailgate

Oct. 23 – UCLA

Oct. 23 – University of Arizona

Oct. 23 – University of Illinois

Oct. 23 – Rutgers University

Oct. 23 – University of Central Florida

Oct. 24 – University of Arizona football tailgate

Oct. 24 – University of Illinois football tailgate

Oct. 24 – Rutgers University football tailgate

Oct. 24 – University of Central Florida football tailgate

Oct. 29 – Arizona State University football tailgate

Oct. 30 – Arizona State University

Oct. 30 – University of Connecticut

Oct. 30 – University of California

Oct. 30 – North Caroline State University

Oct. 30 – Purdue University

Oct. 31. – University of California football tailgate

Oct. 31. – North Caroline State University football tailgate

Oct. 31. – Purdue University football tailgate

¹ University of Kentucky
² University of
Kentucky, Research of Nutrition and Food Science

About DenTek

DenTek is a worldwide leader in innovative oral care products including
floss picks, interdental brush cleaners, dental guards for nighttime
bruxism, disposable dental picks, braces care and dental repair. DenTek
products are available in over 30 countries worldwide and in retail
stores nationwide including Walmart, Target, Walgreens, CVS, Rite Aid
and Kroger. Visit www.DenTek.com
for more information.

Contacts

Creative Media Marketing
Colleen Giblin, 212-979-8884
ColleenG@cmmpr.com