Digital Benefit Advisors Acquires USBC; Opens Second Atlanta Office

Industry Veterans Join Top National Employee Benefits Firm

ATLANTA–(BUSINESS WIRE)–Digital Benefit Advisors (DBA) (,
a leading national employee benefits firm with 35 offices across the
country, has acquired USBC, LLC of Alpharetta, Ga., opening the
company’s second DBA office in metro Atlanta. Principals Joe Leigner and
Jeff Thomas, along with their team of five professionals, have joined
DBA, expanding their capabilities and gaining access to enhanced
resources, technology and plan solutions for their 250 employer clients.
In addition, industry veteran and long-time financial executive, Mark
Reed, founder of The Reed Company, has joined DBA’s Alpharetta office,
further strengthening the firm’s marketplace position.

“We’re pleased to open another DBA office in the backyard of our
company’s headquarters and have a seasoned, well-respected team in place
to expand our position across Georgia and the Southeast,” says Mike
Sullivan, chief growth officer for Digital Insurance, DBA’s parent
company. “The addition of Joe, Jeff and Mark to our DBA team further
cements our strong platform and continues to drive our market share
growth throughout this region.”

“With the ever-changing landscape of the benefits and insurance industry
due to Health Care Reform, aligning with a leading national player such
as Digital strengthens our capabilities,” says Leigner, “and gives our
customers access to greater services and expertise. This move takes us
to the next level and enables us to provide the most value for our

“Joining DBA allows us to swim up market and offer additional products
and services and provide clients with innovative technology to support
daily operations,” adds Thomas. “It’s a win for us, but, more
importantly, for our clients. And, as customer service has always been a
hallmark of our agency, we see this as an opportunity to continue that
steadfast commitment.”

“I’ve worked in the financial services industry for many years, and the
infrastructure and culture at Digital are just a few of the areas that
really stood out to me,” adds Reed. “It truly is unique, in a very
positive way. I’m fortunate for the opportunity to collaborate with DBA
and provide the firm’s astute talents and top-notch resources to my

About Digital Benefit Advisors

Digital Benefit Advisors (DBA) (
is a national alliance of experienced, local market experts who offer
advanced solutions and expanded services to help companies meet their
strategic business objectives. Distinguished by its focus on innovation,
technology, advocacy and education, DBA creates greater value for
employers and inspires individuals to become more engaged healthcare
consumers. DBA is the leading division of Digital Insurance (,
the nation’s largest employee benefits-only agency and a subsidiary of
Fidelity National Financial (NYSE: FNF). Headquartered in Atlanta,
Digital Insurance has been named to the Inc. 5000 List of America’s
fastest-growing companies every year since the honor’s inception in 2007.


For Digital Benefit Advisors and Digital Insurance Inc.
Patterson, Wetherhead Communications