Digital Insurance and Digital Benefit Advisors Evolve into OneDigital – One Company, One Name
Rebrand Reflects Leading Employee Benefits Company’s Position as
“The
New Generation in Health and Benefits”
ATLANTA–(BUSINESS WIRE)–Digital Insurance and its advisory division, Digital Benefit Advisors
(DBA), today unveil a new name – OneDigital
Health and Benefits – reflecting the decision to create a single
operating company at the forefront of marketplace innovation. The
rebrand is more than a refreshed expression; it incorporates economic
drivers transforming the employee benefits sector and the organization’s
natural evolution.
“OneDigital Health and Benefits represents two core concepts central to
our business,” explains Adam Bruckman, president and CEO of the thriving
16-year-old national company with 35 advisory offices throughout the
country. “‘One’ stands for our people, advisors and thought leaders, and
the idea that we stand as one with our clients. ‘Digital’ retains our
legacy brand equity and addresses the sophisticated digital experience
delivered through our analytics, compliance support, HR administration
and comprehensive insurance solutions.”
Responding to the convergence of broker consolidation, digitalization
and an increase of Millennials in the workplace, the company is staking
a claim as “The new generation in health and benefits.” This position
articulates the space in which OneDigital operates and highlights its
ability to deliver fresh thinking ahead of the market, giving clients
peace of mind that their approach to employee benefits is future-proof.
“As the company has grown, we shifted up market, moving beyond our
primary focus on small businesses,” says OneDigital Chief Growth Officer
Mike Sullivan. “Yet, we never lost sight of what makes us a dynamic
industry leader: our strategic advisory services and market-leading
solutions. “The name change complements the company’s evolution and our
ability to create harmony between people and technology. We know how to
put the right people and infrastructure in place. No other company has
invested in similar offerings or bridged that gap for mid-sized and
small employers.”
“We are confident our clients will embrace OneDigital,” says Bill Carew,
executive vice president of sales and marketing, who led the rebranding
initiative. “Independent research revealed that employers care most
about the exceptional relationships they have with our people. That
crucial dynamic will not change. However, our vision of harnessing
advisors, clients and solutions that all leverage technology to create a
‘Digital’ community is becoming a reality.”
Research also identified distinctive values that differentiate
OneDigital from its competitors, including forward-thinking that
delivers results in turbulent times, a strategic and personal approach,
and the company’s investment in clients’ success. “We deliver a truly
authentic brand experience,” adds Carew.
For more information, visit onedigital.com.
About OneDigital Health and Benefits
OneDigital,
the nation’s largest company focused exclusively on employee benefits,
combines people and technology to deliver the new generation of health
and benefits. It provides fresh thinking ahead of the market, innovative
approaches and market-leading solutions that give clients peace of mind.
Serving companies of all sizes, OneDigital offers employers a
sophisticated combination of strategic advisory services, analytics,
compliance support, HR capital management tools and comprehensive
insurance offerings. Headquartered in Atlanta, OneDigital has 800
employees throughout the country, serves 35,000 companies, partners with
275 leading brokers and manages nearly $4 billion in premiums. Formerly
known as Digital Insurance and Digital Benefit Advisors, the company has
been named to the Inc. 5000 List of America’s fastest-growing companies
every year since the honor’s inception in 2007.
Contacts
For OneDigital
Wetherhead Communications
Debra Patterson,
404-843-8786
debra@wetherhead.com
