Disguise and The LEGO Group Connect to Build Groundbreaking Line of Costumes
POWAY, Calif.–(BUSINESS WIRE)–Disguise, Inc., the Halloween costume division of leading toy
manufacturer, JAKKS Pacific, Inc. (NASDAQ: JAKK), announced today that
it has secured a licensing agreement with the LEGO Group to “construct”
children’s Halloween costumes, role play and accessories based on
popular LEGO® characters. The multi-year, multi-category agreement
grants Disguise rights to distribute its LEGO licensed products across
channels in North America, Europe, Korea and China.
“The LEGO brand is full of aspirational characters that kids love and
want to be. We are very excited to be partnering with the LEGO Group to
design and create innovative costumes and accessories based on their
inspirational and iconic characters,” said Joe Anton, President of
Disguise, Inc.
“We are thrilled to be working with Disguise to produce official LEGO
costumes. This is a great opportunity for us to enable children to truly
become their favorite LEGO character and engage in their favorite LEGO
play experience in a new way,” says Andrea Ryder, Senior Director,
Licensing, the LEGO Group.
The LEGO costumes from Disguise are scheduled to be available at
retailers in fall 2016.
About Disguise, Inc.
Since 1987, Disguise has been a leader in the Halloween industry
creating innovative and trend setting costumes and accessories. Based in
San Diego, Disguise produces costumes and accessories under many of the
world’s leading licensed brands as well as its own proprietary brands
for the nation’s largest retailers including specialty, party and pop up
stores. As a wholly owned subsidiary of JAKKS Pacific since 2008,
Disguise designs and manufactures millions of costumes for the American
and other markets worldwide each year bringing smiles and creating
memories for kids and adults alike. To see Disguise’s extensive
Halloween collection, please visit www.disguise.com.
Disguise is a trademark of Disguise, Inc.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of
toys and consumer products with a wide range of products that feature
popular brands and children’s toy licenses. JAKKS’ diverse portfolio
includes Action Figures, Electronics, Dolls, Dress-Up, Role Play,
Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits,
Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On
Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys and
Pet Products sold under various proprietary brands including JAKKS
Pacific®, Road Champs®, Funnoodle®, Plug It In & Play TV Games™, Kids
Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®. JAKKS is an
award-winning licensee of several hundred nationally and internationally
known trademarks including Nickelodeon®, Warner Bros.®, DC Comics and
Saban’s Power Rangers®. DreamPlay Toys, LLC is a joint venture between
JAKKS Pacific, Inc. and NantWorks LLC to develop, market and sell toys
and related consumer products incorporating NantWorks’ proprietary iD
recognition technology. www.jakks.com
About The LEGO Group:
The LEGO Group is a privately held, family-owned company with
headquarters in Billund, Denmark, and main offices in Enfield, USA,
London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk
Kristiansen, and based on the iconic LEGO® brick, it is one of the
world’s leading manufacturers of play materials.
Guided by the company spirit: “Only the best is good enough”, the
company is committed to the development of children and aims to inspire
and develop the builders of tomorrow through creative play and learning.
LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
LEGO, the LEGO logo, and the Minifigure, are trademarks of the LEGO
Group. ©2015 The LEGO Group.
© 2015 JAKKS Pacific, Inc. All rights reserved.
Contacts
JAKKS Pacific, Inc.
Sara Rosales Montalvo, 424-268-9363
sararm@jakks.net
