POWAY, Calif.–(BUSINESS WIRE)–Disguise, Inc., the Halloween costume division of leading toy
manufacturer, JAKKS Pacific, Inc. (NASDAQ: JAKK), today announced that
it has secured a licensing agreement with Moose Toys to bring the
loveable, collectible franchise, Shopkins to life in costume and
dress-up form. Children will be able to become their favorite characters
and show their love for Shopkins in a whole new way. As the Shopkins
say, “once you shop…you can’t stop.” The multi-year, multi-category
agreement grants Disguise rights to distribute Shopkins-licensed
products across channels in North America. The deal was brokered by The
Licensing Shop Inc.
“Shopkins is an incredible collectible phenomenon and we are excited to
be a part of the magic with our costumes,” said Joe Anton, President of
Disguise, Inc. “Children love these tiny characters and we look forward
to bringing them to life in a fun and authentic way that will resonate
“The success of Shopkins is its focus on social play; fans trade
characters among friends and work together to grow their collections,”
said Paul Solomon, CEO Moose Toys.
The Shopkins costumes from Disguise, as well as dress-up items and
accessories, are scheduled to be available at retailers Fall 2016.
About Disguise, Inc.:
Since 1987, Disguise has been a leader
in the Halloween industry creating innovative and trend setting costumes
and accessories. Based in San Diego, Disguise produces costumes and
accessories under many of the world’s leading licensed brands as well as
its own proprietary brands for the nation’s largest retailers including
specialty, party and pop up stores. As a wholly owned subsidiary of
JAKKS Pacific since 2008, Disguise designs and manufactures millions of
costumes for the American and other markets worldwide each year bringing
smiles and creating memories for kids and adults alike. To see
Disguise’s extensive Halloween collection, please visit www.disguise.com.
Disguise is a trademark of Disguise, Inc.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. (NASDAQ:
JAKK) is a leading designer and marketer of toys and consumer products
with a wide range of products that feature popular brands and children’s
toy licenses. JAKKS’ diverse portfolio includes Action Figures,
Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids
Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons,
Inflatable Environments and Tents, Impulse Toys and Pet Products sold
under various proprietary brands including JAKKS Pacific®, Road Champs®,
Funnoodle®, Plug It In & Play TV Games™, Kids Only!®, Tollytots®,
Disguise®, Moose Mountain® and Maui®. JAKKS is an award-winning licensee
of several hundred nationally and internationally known trademarks
including Nickelodeon®, Warner Bros.®, DC Comics and Saban’s Power
Rangers®. DreamPlay Toys, LLC is a joint venture between JAKKS Pacific,
Inc. and NantWorks LLC to develop, market and sell toys and related
consumer products incorporating NantWorks’ proprietary iD recognition
Shopkins, by Moose Toys, hit retail shelves
in June 2014 instantly exceeding sales expectations and has now sold
over 80 million Shopkins characters globally. The results have been
outstanding with product flying off shelves and selling out in stores
nationwide in a matter of weeks and online in as little as 24 hours. As
a result, retailers are scrambling to secure stock, with retailers
doubling their orders and flying product in to meet demand. The
Shopkins’ tag line of “once you shop, you can’t stop” seems to be
translating into reality.
In addition to the brand’s retail success, the Toy Industry Association
of America (TIA) recently awarded the Shopkins Small Mart Playset the
coveted Toy of the Year Award for Girls Toy of the Year.
Shopkins are the super cute, miniature, grocery and fashion themed
collectibles sold with adorable shopping bags and baskets. With over
400+ million views on Shopkins YouTube webisodes and fan videos,
Shopkins is shaping up to be Moose’s biggest brand ever.
© 2015 JAKKS Pacific, Inc. All rights reserved.
JAKKS Pacific, Inc.
Sara Rosales Montalvo, 424-268-9363