Disney and Dole to Launch New Co-Branded Produce Assortment Featuring Iconic Disney, Pixar, Star Wars, and Marvel Characters

Disney-branded DOLE Bananas, Pineapples, Berries, and Vegetables
coming to grocery and retail stores nationwide

GLENDALE, Calif.–(BUSINESS WIRE)–#BeYourDisneyBest–Disney Consumer Products and Interactive Media (DCPI) and Dole Food
Company today announced plans to launch a new co-branded assortment of
fresh produce featuring iconic Disney, Pixar, Star Wars, and Marvel
characters at grocery and retail stores nationwide beginning this fall.
The announcement comes ahead of the 2016 Produce Marketing Association
(PMA) Fresh Summit Convention and Expo taking place October 14-16 in
Orlando, Fla. (Disney booth #409, Dole booth #3043), where both brands
will have a presence.

“Disney and Dole have a shared mission of providing high quality produce
to help families lead healthier lives,” said Josh Silverman, executive
vice president of global licensing, Disney Consumer Products and
Interactive Media. “As an industry leader in licensed food, we are
excited to pair our unrivaled portfolio of brands, characters and
stories with Dole’s fresh fruits and vegetables to support parents as
they encourage their kids to make healthier food choices.”

“It’s rare that two iconic brands with as much passion and potential for
improving the way America and the world eats can come together to make
positive change,” said Bil Goldfield, director of communications for the
Dole Food Company. “As one of the world’s foremost nutrition leaders,
Dole is excited to partner with Disney to take both companies’
commitment to health and wellness to the next level. Together, we can do
even more to deliver fun, educational and nutritional information around
the power of produce to individuals and families across North America.”

The two brands will launch its first program this fall, followed by a
host of other health and nutrition education programs themed around
other Disney, Star Wars and Marvel films and characters in 2017. These
programs will include consumer promotions, digital integrations,
in-store activities, and themed recipes featuring DOLE products to
encourage kids and families to adopt a diet rich in fresh fruits and

In 2006, The Walt Disney Company became the first major media company to
establish a Nutrition Guideline Policy to associate its brands and
characters with a more nutritious portfolio of foods and beverages. The
company has since marked every year of its Healthy Living Commitment
with significant milestones such as becoming the first major media
company to launch food advertising standards for kids, launching new
content and experiences that inspire healthier lifestyles, and
introducing the Mickey Check. The Mickey Check is a quick and easy way
for families to identify healthier food and beverage options in stores,
on-air, on-line, at Disney theme parks and resorts, and other places
where Disney products are sold. Foods and recipes that feature the
Mickey Check adhere to the rigorous Disney Nutrition Guideline Criteria.
To learn more about The Walt Disney Company Healthy Living Commitment
and the Mickey Check, visit Disney.com/HealthyLiving.

For more than a century, Dole has served as an unrivaled health and
wellness resource to millions of healthy-eating enthusiasts worldwide.
Dole is committed to nutrition and nutrition education, and to
encouraging the world to adopt a healthier diet including more fresh
fruits and vegetables. Dole believes that a diet rich in fruits and
vegetables can increase America’s nutritional health and help reverse a
number of negative health trends, among them improper diet and
inadequate exercise as the leading causes of preventable death. In 2003
Dole established the Dole
Nutrition Institute (DNI)
specifically to study the health and
wellness benefits of fruits and vegetables, and a plant-based diet.
Today, DNI remains the world’s most definitive, easily accessible and
scientifically validated resource on nutrition and health. In addition,
Dole recently established a Director and Department of Culinary
Nutrition to translate produce-based research into compelling meals that
prove the vital role of fruit and vegetables as the staple of a healthy

About Disney Consumer Products and Interactive

Disney Consumer Products and Interactive Media (DCPI) is the business
segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s
stories and characters to life through innovative and engaging physical
products and digital experiences across more than 100 categories, from
toys and t-shirts, to apps, books and console games. DCPI comprises two
main lines of business: Disney Consumer Products (DCP), and Disney
Interactive (DI). The combined segment is home to world class teams of
app and game developers, licensing and retail experts, a leading retail
business (Disney Store), artists and storytellers, and technologists who
inspire imaginations around the world.

About Dole Food Company, Inc.

Food Company, Inc.
, is one of the world’s largest producers and
marketers of high-quality fresh fruit and fresh vegetables. Dole is an
industry leader in many of the products it sells, as well as in
nutrition education and research. For more information, please visit www.dole.com.


Disney Consumer Products and Interactive Media
Shawn Smith
Food Company
William Goldfield