Ebates.com Survey Confirms that Moms Are Looking Forward to Flowers, Chocolates and Family Time This Mother’s Day
Survey also reveals that some moms don’t leave Mother’s Day up to
dads and kids – 50 percent pick out their own gifts at least sometimes
SAN FRANCISCO–(BUSINESS WIRE)–According to new research released today by Ebates.com,
the pioneer and leader in online cash back shopping and subsidiary of
the global Internet services company Rakuten, the top gift on American
moms’ Mother’s Day gift wish list is quality time with their family (63
percent), followed by flowers (33 percent) and chocolate (28 percent).
The top five gifts on moms’ wish lists across America include:
| Top Gifts Moms Want This Mother’s Day | Percent of Moms Who Said This | ||
| 1. Quality time with their family | 63 percent | ||
| 2. Flowers | 33 percent | ||
| 3. Chocolate | 28 percent | ||
| 4. Spa day | 28 percent | ||
| 5. Family brunch | 27 percent | ||
“This year’s survey demonstrates that gift choices vary between moms,
with some looking forward to the classic gifts like flowers and
chocolates, and others looking forward to getting pampered,” said Kevin
H. Johnson, CEO of Ebates. “At Ebates, we want to help shoppers take the
stress out of finding the perfect gift for mom, while earning cash back.”
The survey also revealed that 42 percent of moms pick out their own
Mother’s Day gifts some of the time, while another 8 percent say they always
pick out their own gifts. The other half trust their families to get it
right the first time, and never buy their own gifts.
What NOT to Give Mom
If you’re thinking of getting mom some Circuit Training for Mother’s
Day, think again! The Ebates.com survey revealed that the #1 gift
American moms do not want to receive is a
gym membership (94 percent).
Americans plan to go big for Mother’s Day 2016
Mother’s Day spending is up in 2016 – way up. Last year, 35 percent of
Americans planned to spend between $20-$50 and only 12 percent planned
to spend between $100 and $150.
This year, 30 percent of Americans plan to spend $51-$100 on Mother’s
Day and another 27 percent will spend between $100-$250.
Until May 8, Mother’s Day shoppers can receive up to double cash back on
select retailers via Ebates.com. For more details on specific retailers
participating in the special Mother’s Day offer, visit http://www.ebates.com/mothersday-gifts.htm?navigation_id=22769.
Shoppers who prefer to shop on the go can download the free Ebates.com
app at Google
Play and the App
Store.
Survey Methodology
This survey was conducted online within the United States by SSI on
behalf of Ebates from April 7-8, 2016 among 1,003 adults ages 18 and
older. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated.
For complete survey methodology, including weighting variables, please
contact Alessandra@Bospar.com.
About Ebates
Ebates rewards consumers with cash back on purchases while also
providing access to thousands of coupons, discounts, promotions and
special deals, including free shipping, at over 2,000 retailers. Free
membership allows consumers to shop online at their favorite retailers
while earning a percentage of every purchase they make, paid quarterly
in the form of a “Big Fat Check” or through PayPal. From niceties to
necessities, members of Ebates benefit from incentives at top-name
merchants for everything from furniture to fashion and appliances to
airfare. Because shopping with Ebates is hassle-free—no rebate forms to
fill out and no points or miles to redeem—the site supports a strong
community of savvy shoppers across the country and around the world.
Ebates is a registered trademark of Ebates Performance Marketing,
Inc. Rakuten is a registered trademark of Rakuten, Inc. Google Play is a
registered trademark of Google Inc. App Store is a registered trademark
of Apple Inc. PayPal is a registered trademark of PayPal, Inc.
Contacts
Ebates
Priti Khare
pr@ebates.com
