Ebates Holiday 2015 Survey: Americans Browse on Mobile, Buy on Laptops

Americans shop online to save time, find best prices, and take
advantage of free shipping

SAN FRANCISCO–(BUSINESS WIRE)–Americans are choosing comfort and convenience over crowded stores and
long lines this holiday season. Ebates,
a pioneer and leader in online cash back shopping, released the results
of its 2015 Holiday survey which examined Americans’ online shopping
behavior.

Americans browse on mobile, buy from laptops

More than half of Americans (53 percent) are choosing to use their
laptops to shop this holiday season, followed by their home computer (39
percent) and their mobile phone (24 percent). Shoppers also plan to use
their mobile phones to research gifts before making their final
purchases, with 54 percent turning to their mobile phones before
purchasing on a computer.

The survey also revealed that 31 percent of Americans prefer shopping on
their tablets, but only 4 percent like shopping on their smart watches.

Americans shop online to save time and for best
prices, free shipping

When asked why they prefer shopping online, 83 percent of Americans said
they most appreciate that it saves them time. This is followed by being
able to find lower prices on the items they want to buy (73 percent).
More than two thirds (69 percent) say free shipping keeps them shopping
online, while 62 percent appreciate not having to drive to the store,
and 61 percent like not having to deal with the holiday crowds.

Half of Americans admit that they end up doing last minute shopping
because there is always someone they have forgotten to buy a gift for,
and 31 percent will take advantage of free shipping and order these last
minute gifts online.

“In today’s world, everyone is mobile, so it’s important for Americans
to be able to do research and make purchase online and on-the-go,” said
Kevin H. Johnson. “Ebates provides a way for shoppers to get great deals
and earn cash back every time they shop online, whether on their
computers or with the Ebates app for smartphones and tablets.”

Ebates.com is offering special promotions at over 500 stores to save on
holiday purchases. Visit Ebates.com for more information. Shoppers who
prefer to shop on the go can download the free Ebates.com app at Google
Play
 and the App
Store
.

Survey Methodology

This survey was conducted online within the United States by Insant.ly
on behalf of Ebates.com in October 2015 among 1,128 adults ages 18 and
older and 516 teens ages 13-16. This online survey is not based on a
probability sample and therefore no estimate of theoretical sampling
error can be calculated. For complete survey methodology, including
weighting variables, please contact Laura Ruark at (540) 599-7886.

About Ebates

Ebates rewards consumers with cash back on purchases while also
providing access to thousands of coupons, discounts, promotions and
special deals, including free shipping, at over 1,800 retailers. Free
membership allows consumers to shop online at their favorite retailers
while earning a percentage of every purchase they make, paid quarterly
in the form of a “Big Fat Check” or through PayPal. From niceties to
necessities, members of Ebates benefit from incentives at top-name
merchants for everything from furniture to fashion and appliances to
airfare. Because shopping with Ebates is hassle-free—no rebate forms to
fill out and no points or miles to redeem—the site supports a strong
community of savvy shoppers across the country and around the world.

Contacts

for Ebates
Hannah Ruark, 540-599-7887
Hannah@bospar.com