Electrolux Announces Design Lab 2015 Finalists

STOCKHOLM–(BUSINESS WIRE)–Electrolux (STO:ELUXA) (STO:ELUXB) today revealed the six finalists in
its popular global design competition Design Lab. The theme for this
year’s competition is “Healthy Happy Kids” where the brief from
Electrolux covered new solutions and bold ideas that will help improve
the everyday lives of families with kids. The six student finalists come
from universities in Mexico, South Korea, Hungary, Lithuania, UK and

The winner of Design Lab 2015 will be chosen after the finalists present
their concepts to a jury at the awards gala in Helsinki, Finland on
October 15, 2015.

The 2015 competition attracted total of 1,500 submissions and after
rounds of public voting and decisions from Electrolux experts, the
finalists have been narrowed down to the following six.

· Voris: A robot that teaches kids the importance of taking care of
their clothes Martha Fabiola García Bustos, Mexico

· Q.H (Quadruple H]: An air purifier and hula hoop in one Jeongbeen Seo,
South Korea

· Future Classroom: An interactive and self-sustaining kitchen for
educational use Tobias Tsamisis, Hungary/Germany

· Air Shield: A baby stroller that creates a pure and clean microclimate
Dominykas Budinas, Lithuania

· Bloom: Bridges the gap between digital and practical education by
encouraging good kitchen habits in a fun way Jordan Lee Martin, UK

· Plato: A robot toy that helps you take care of your child Mary
Pilyugina, Russia

See the finalist concepts come to life in video at www.electroluxdesignlab.com and

Lars Erikson, Senior Vice President, Design at Electrolux and Head of
the Design Lab Jury: “The Design Lab final event is one of the
highlights of the year. It is so refreshing to see all the innovation
and talent that is out there. The students that are in the final have
done a tremendous job so far. It now comes down to impressing the jury
one last time to secure the paid internship at Electrolux.”

Next stage

The winner of Design lab 2015 will be selected by the expert jury, led
by Lars Erikson, at the awards gala in Helsinki on October 15. Everyone
is invited to follow the event via webcast on www.electroluxdesignlab.com
or www.twitter.com/electrolux
from 19.00 CET, October 15.

About Electrolux Design Lab 2015

The purpose of Electrolux Design Lab is to stimulate and activate design
students globally by inviting them to present new ideas for future
household environments. Supporting the Electrolux commitment to lead the
evolution of home appliances, the competition fuels new ideas and
inspiration for innovation and offers an opportunity to reach the best
emerging talent. First prize in the competition is a six-month paid
internship at an Electrolux global design center. Half of the winners in
previous years have continued to work for Electrolux after this
internship period. The winner receives 10,000 euros, second prize is
6,000 euros and third prize is 4,000 euros. The competition also hands
out a People’s Choice Award with a 2,000 euro prize for the concept that
attracts the most online votes

Visit the Design Lab 2015 website: http://electroluxdesignlab.com/2015/

Learn more about Design Lab via the Electrolux social media channels:

Electrolux Facebook page: facebook.com/electrolux (http://www.facebook.com/#!/Electrolux?fref=ts)

Twitter: twitter.com/Electrolux

Flickr: flickr.com/photos/electrolux-design-lab (http://www.flickr.com/photos/electrolux-design-lab)

Follow the discussions using hashtags #DesignLab2015 and #final6

Electrolux is a global leader in home appliances, based on deep consumer
insight and developed in close collaboration with professional users. We
offer thoughtfully designed, innovative solutions for households and
businesses, with products such as refrigerators, dishwashers, washing
machines, cookers, vacuum cleaners, air conditioners and small domestic
appliances. Under esteemed brands including Electrolux, AEG, Zanussi,
Frigidaire and Electrolux Grand Cuisine, the Group sells more than 50
million products to customers in more than 150 markets every year. In
2014, Electrolux had sales of SEK 112 billion and 60,000 employees. For
more information go to www.electroluxgroup.com.

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