ELO50 Announces National Contest to Name the 50+ Market Segment

Seminal Event to be held in DC to Raise Anti-Ageism Awareness

WASHINGTON–(BUSINESS WIRE)–Enrich Life Over 50 (ELO50), a national grassroots movement with a
mission to reverse ageism in America, is holding a national contest in
an effort to increase awareness about the 109 million Americans 50 and
older (50+). The contest calls for people to submit their terms and
phrases that best describe the segment of the population 50+ or
one-third of the total number of American citizens. “Seniors” and “Baby
Boomers” only cover those born between 1946 and 1964, but fail to
describe the more than 30 million people born earlier, and have become
tired and often discriminatory terms.

ELO50 is launching its Washington DC Chapter with an event at The
Mayflower Hotel on October 29, and will be accepting contest submissions
at the meeting as well as on its website (www.elo50.com).
Judges will evaluate the submissions and select a winner to receive an
award of $1,000 and other prizes. The contest concludes on November 30.
The winner will be announced by December 20.

The ELO50 DC event is the second major city launch for the group in 2015
and includes some of the nation’s top speakers and activists on aging
and social issues.


      The Mayflower Hotel: 1127 Connecticut Ave NW, Washington, DC 20036


Thursday, October 29, 9:30 a.m. to 4:30 p.m.


“We’re hurtling toward an entitlement economy and away from our
entrepreneurial culture,” said ELO50 Founder Bill Zinke. “It’s up to
the one-third of Americans over 50 to reverse this trend; our goal
is to elevate this tremendous market segment with a new name, a new
mission, and with a greater sense of self-worth.”


  • Gregory Merrill, President & CEO, National Older Worker Career Center
  • Kimberly Sedmak, Former Producer, NBC’s Life Reimagined TODAY
  • Colin Milner, Founder & CEO, International Institute of Active Aging
  • Carola Weil, Dean, School of Professional & Extended Studies, American
  • Della van Heyst, Founder & Chairman, Van Heyst Group
  • William H. Webster, Chairman, Homeland Security Advisory Council


For ELO50
Melissa Christensen, 720-833-5918