Enjoy Life Foods Taps Natural Industry Veterans to Bolster Sales and Marketing Teams

Leader in Free-From Foods Expands Leadership to Support Aggressive
North American Growth

Life Foods
, the leading brand in the growing Free-From category,
today announced the expansion of its sales and marketing team with the
addition of seasoned sales veterans, Amy Feldman and Jim Davock, as vice
presidents of sales, and Jamie Siegel as marketing manager. Effective
immediately, the new hires were made to further strengthen the company’s
trajectory of rapid expansion across the U.S. and Canada.

“We feel fortunate to have such talented individuals join the Enjoy Life
team as we continue to grow the brand in all classes of trade,” said
Joel Warady, chief sales and marketing officer of Enjoy Life Foods.
“Amy, Jim and Jamie will each play integral roles in expanding our
brand’s footprint and further establishing Enjoy Life as the leader in
great-tasting foods that are free-from gluten, the eight most common
food allergens, as well as free-from all GMOs.”

Feldman joins Enjoy Life as vice president of sales for e-commerce,
foodservice, and specialty in the U.S. and Canada following her role as
vice president of independent grocery sales at leading natural and
specialty food distributor, KeHE Distributors. Feldman will play a key
role in building and managing a team focused on growing online, drug and
foodservice channels, as well as other specialty channels.

As vice president of sales for food, mass and club, Davock will lead a
sales team with a heavy focus on conventional retail, natural grocers,
mass market and club store channels in both the U.S. and Canada. A
previous vice president and general manager of sales for Boulder Brands,
Davock has systematically increased topline sales and brings a wealth of
category and retailer knowledge and expertise to his new role at Enjoy

Prior to joining Enjoy Life’s team as a marketing manager, Siegel held
the role of communications specialist at Leo Burnett, bringing with her
a wealth of creativity and experience in the consumer packaged goods
category to her new role within Enjoy Life’s U.S. and Canada divisions.

All Enjoy Life products are Certified Gluten-Free and Non-GMO Project
Verified and free-from the top eight most common food allergens,
identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and
Perfect for clean eaters as well as the more than 100
million individuals and families with food intolerances, Celiac Disease
and food allergies, Enjoy Life Foods is available in Whole Foods Market,
Kroger, Target, Sprouts Farmer’s Market, Walmart, Albertsons, Amazon and
more. For more information, visit www.enjoylifefoods.com.

About Enjoy Life Foods
Life Foods
is the leading brand in the growing Free-From category,
featuring a robust portfolio of Certified Gluten-Free and Non-GMO
Project Verified products that are free-from the eight most common food
allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy,
fish and shellfish
. Founded with the goal to create great-tasting,
allergy-friendly foods, Enjoy Life line includes cookies, snack bars,
chocolate bars, baking chocolate, baking mixes, cereals, seed and fruit
mixes, and lentil-based chips, called Plentils, all available in natural
and conventional grocers and mass retailers throughout the United States
and Canada. Enjoy Life’s mission and brand promise is to deliver safe,
better-for-you products free-from the top eight food allergens, but not
free-from taste so everyone can Enjoy Life to the Fullest! To learn more
about Enjoy Life, visit www.enjoylifefoods.com,
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Rachel Kay Public Relations
Malena Whetro, 858-243-4761