Essentia Water Unveils New Packaging and Multi-Pack Designs

Premium Water Leader Introduces Bold New Look Reflecting Brand’s
Evolution and Message

BOTHELL, Wash.–(BUSINESS WIRE)–Essentia,
the pioneer of ionized alkaline bottled water in the U.S., today
unveiled striking new packaging and multi-pack designs as part of its
next phase in their brand evolution efforts. America’s #1 selling
alkaline water brand’s new look and feel, which initially rolled out on
May 15 of this year, is bolder and plays up their new E+ logo.
Essentia’s new packaging and multi-pack designs will start hitting
retail stores in major markets in early December.

“Our new packaging focuses on Essentia’s brand personality and our clear
point of difference,” said Tahne Davis, Director of Brand Development
and Visual Merchandising at Essentia Water. “What we’re delivering in
the packaging rollout is an innovative and consumer friendly design that
highlights our bold, impactful and aspirational brand.”

A pioneer in the premium bottled water category, Essentia’s proprietary
ionization process removes bitter-tasting, acidic water ions to produce
supercharged ionized alkaline water with a 9.5 or higher pH for a clean,
smooth taste. Clinically shown to rehydrate better than a leading
bottled water*, Essentia has a strong appeal for health conscious
consumers.

“Essentia connects with people who care about being at their very best
so they can do more of what they love to do,” said Karyn Abrahamson,
Vice President of Marketing and Brand Innovation at Essentia Water. “Our
new packaging reflects the evolution of our brand’s identity and our
commitment to offer premium bottled water that supports an overachieving
lifestyle.”

Essentia Water is now available in over 60,000 retailers nationwide,
making it more accessible than ever. You can find Essentia in major
grocery stores as well as in most health or natural food stores,
drugstores and convenience stores. To learn more about the benefits of
Essentia or to find a retailer near you, please visit: www.essentiawater.com.
*Hydration
Study

About Essentia

The first ionized alkaline bottled water offered in the United States,
Essentia’s philosophy is that a better you starts with a better water.
Essentia is known for its unique ionization process which results in an
alkaline water that is better at rehydrating.1 Headquartered
in Bothell, WA, Essentia Water, LLC pioneered ionized alkaline water in
1998 and the brand is now distributed widely across the United States.
It’s the #1 alkaline water brand and the #1 selling bottled water brand
in the natural channel.2 To learn more about Essentia, please
visit essentiawater.com
or connect with Essentia on Facebook, Twitter, or Instagram.

Contacts

Essentia Water
Kazumi Mechling, 425.402.9555 x203
kmechling@essentiawater.com
or
Murphy
O’Brien Public Relations

MJ Salcido, 310.453.2539
msalcido_essentia@murphyobrien.com