Fans Awaken for ‘Force Friday’

More than 3,000 retail locations in the U.S. open at midnight to
celebrate new ‘Star Wars: The Force Awakens’ products

GLENDALE, Calif.–(BUSINESS WIRE)–Today, merchandise inspired by the highly anticipated new movie Star
Wars: The Force Awakens
launched at retailers around the globe as
‘Force Friday’ officially got underway. Hot off the heels of the
18+ hour global live unboxing event on YouTube
where highlights of the new product range were officially unveiled, the
celebration continued as more than 3,000 retail locations in the U.S.
opened their doors at midnight for fans to be among the first to
discover new Star Wars products.


“We’ve been working closely with the filmmakers to bring the characters
and storylines from Star Wars: The Force Awakens to life through
an exciting array of products, and we’re thrilled to share them with
fans around the world,” said Leslie Ferraro, Co-Chair, Disney Consumer
Products and Interactive Media and President, Disney Consumer Products.

Starting in Sydney and ending at Lucasfilm headquarters in San
Francisco, Disney Consumer Products and Interactive Media hosted an epic
global live event to unveil key Star Wars: The Force Awakens
products. Fans who tuned in to the Star Wars YouTube page
were able to see the following toys unboxed by top digital stars from
the Maker Studios network:

  • Sydney: Star Wars BladeBuilders Jedi Master Lightsaber toy from
    Hasbro
  • Tokyo: Star Wars: The Force Awakens Big Figs (31” and
    48”) from JAKKS Pacific
  • Hong Kong: Hot Wheels® Star Wars character car assortment and
    Escape from Jakku™ Starship playset from Mattel
  • Seoul: LEGO Star Wars Poe’s X-Wing Fighter™
  • Paris: Star Wars: The Force Awakens Kylo Ren Lightsaber, a
    Disney Store exclusive
  • Madrid: Star Wars Micro Machines First Order Star Destroyer
    from Hasbro
  • Berlin: LEGO Star Wars Kylo Ren’s Command Shuttle™
  • London: Star Wars: The Force Awakens Elite Series die-cast
    figure assortment, a Disney Store exclusive
  • Rio de Janeiro: Star Wars Black Series 6” figure assortment
    from Hasbro
  • ‘Good Morning America’ (New York): LEGO Star Wars Millennium
    Falcon™ and Star Wars BB-8 from Sphero
  • Toronto: Star Wars Remote Controlled Millennium Falcon Quad and
    X-Wing Starfighter from Air Hogs, Spin Master
  • Chicago: Star Wars: The Force Awakens Role Play for kids
    exclusive to Disney Store
  • Mexico City: Star Wars First Order Stormtrooper Deluxe NERF
    Blaster from Hasbro
  • San Francisco: Star Wars Battle Action Millennium Falcon from
    Hasbro
  • Los Angeles: Star Wars: The Force Awakens Poe Dameron’s X-Wing
    Vehicle from Hasbro

Additionally, fans tuning in to watch ‘Jimmy Kimmel Live’ on ABC were
treated to a fun product reveal with Jimmy and his security guard
sidekick Guillermo, showcasing Star Wars: The Force Awakens Voice
Changing Masks exclusive to Disney Store.

Beyond lightsabers, construction sets, figures and collectibles, fans
can find products across a wide variety of categories, including apparel
for all members of the family, home décor, lifestyle accessories, books
and more. New Star Wars products can be found around the world at
mass and specialty retailers, such as Amazon.com, Kohl’s, Target, Toys
“R” Us and Walmart, as well as Disney Store and disneystore.com.

Highlights from the merchandise line found in the U.S. include:

  • A large collection of exclusive merchandise from Disney Store
    including role play items, talking action figures and figure play
    sets, along with themed apparel, tech accessories, mugs, journals and
    more
  • J. Crew apparel for men, women and kids featuring the fan-favorite
    “Chewie, we’re home” scene of Chewbacca and Han Solo from the Star
    Wars: The Force Awakens
    teaser trailer
  • A Star Wars collection of Rock & Republic® misses apparel
    and Mighty Fine juniors apparel offers female fans graphic tees,
    leggings, sweatshirts, hoodies and dresses available at Kohl’s
  • The ultimate Millennium Falcon children’s bed from Pottery Barn Kids,
    looking like something seen from a galaxy far, far away
  • A villainous take on home merchandise featuring new characters from
    the Dark Side, such as First Order Stormtroopers and Kylo Ren
    available at JCPenney

To preserve the integrity of key movie moments, an additional wave of
products will be released closer to the film’s debut, when fans will be
able to find additional items featuring the newest characters, including
Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more. On December 18, a
Play Set based on Star Wars: The Force Awakens will become
available for Disney Infinity 3.0 Edition, the latest
installment of the best-selling “toys-to-life” video game from Disney
Interactive.

To download images of the Star Wars: The Force Awakens product
collection, please visit http://www.image.net/starwars_dcpunboxing.

To view b-roll and video highlights from midnight retail events and the
global live unboxings, please visit: https://www.epk.tv/view/#/campaign/star-wars-dom/force-friday-global-toy-unboxing

STAR WARS and related properties are trademarks and/or copyrights, in
the United States and other countries, of Lucasfilm Ltd. and/or its
affiliates. © & TM Lucasfilm Ltd.

About Disney Consumer Products and Interactive
Media

Disney Consumer Products and Interactive Media (DCPI) is the business
segment of The Walt Disney Company (NYSE:DIS) that brings our company’s
stories and characters to life through innovative and engaging physical
products and digital experiences across more than 100 categories, from
toys and t-shirts, to apps and console games. DCPI comprises two main
lines of business: Disney Consumer Products (DCP), and Disney
Interactive (DI). The combined segment is home to world class teams of
app and game developers, licensing and retail experts, a leading retail
business (Disney Store), artists and storytellers, and technologists who
inspire imaginations around the world.

About Lucasfilm Ltd.

Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is
a global leader in film, television and digital entertainment
production. In addition to its motion-picture and television production,
the company’s activities include visual effects and audio
post-production, cutting-edge digital animation, interactive
entertainment software, and the management of the global merchandising
activities for its entertainment properties including the legendary STAR
WARS
and INDIANA JONES franchises. Lucasfilm Ltd. is
headquartered in northern California.

Contacts

Disney Consumer Products
Lauren B. Purnell, 818-544-0393
lauren.b.purnell@disney.com
or
Lucasfilm
Ltd.
Chris Argyropoulos, 415-623-1018
chris.argyropoulos@lucasfilm.com

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