Febreze Revives “The #12Stinks of Christmas” with Doug E. Fresh and Doug The Pug So You Can Breathe Happy Again This Holiday Season

Febreze is Bringing Back Its Holiday Hit, “The #12Stinks of
Christmas,” With a Throwback to Old School Hip-Hop in a Music Video
Showcasing How to Keep it Funky Fresh All Season Long

CINCINNATI–(BUSINESS WIRE)–Mom burnt the casserole, dad left the trash in the garage, and Uncle
Jeff has been in the bathroom a little too long – being home for the
holidays isn’t always what we imagine. Don’t get us wrong, the holidays
are great, but in reality, they can literally stink. Febreze is
here to spread cheer and freshness all season long, and to help them do
so they have brought back their holiday hit: “The #12Stinks of
Christmas.”


Today, Doug E. Fresh, “The World’s Greatest Entertainer,” and social
media sensation @ItsDougThePug kicked it old school and released the
second installment of Febreze’s “The #12Stinks of Christmas.” The
beatbox pioneer and his four-legged #12Stinks partner-in-crime put their
own spin on the holiday classic, “The 12 Days of Christmas,” with a
hip-hop music video collaboration-complete with matching track suits of
course! Their video brings to life the stinks of the season and
highlights how Febreze is the only solution tough enough to eliminate
unwanted holiday odors while leaving behind a light, fresh holiday scent
that keeps you guest-ready all season long. This year’s collaboration
follows the success of the 2015 version starring Jane Lynch and Matthew
Morrison and is being launched in tandem with the brand’s 2016 global
#12Stinks campaign, including a U.K. rendition starring British
comedian, Paul O’Grady.

“I love to entertain and I love to keep things fresh – it’s what I do!
But sometimes, when it comes to entertaining guests, things can get
pretty stressful,” said legendary beatboxer, Doug E. Fresh. “Nobody has
time to worry about the smell of their home when they have friends and
family over. That’s why I love Febreze – it’s the perfect solution to
eliminate those not-so-fresh holiday stinks no matter how big the party
gets.”

In addition to the music video featured on YouTube, the duo also will be
featured in a full “The #12Stinks of Christmas” digital campaign
including iRadio ads, Snapchat, digital ads and special content on the
brand’s social channels.

You can find the hip-hop remix of “The #12Stinks of Christmas” staring
Doug E. Fresh and @ItsDougthePUG all season long on Febreze’s YouTube
channel, beginning today: YouTube.com/Febreze.

The holidays are an exciting time of the year, but the endless cycle of
guests, themed parties, and stale leftovers leave behind a bevy of
stinks. Listen to The Dougs: stay fresh and eliminate the #12Stinks of
Christmas with Febreze’s festive product offerings: Air Effects, Candles
and NOTICEables which are available in Fresh Cut Pine and Fresh Twist
Cranberry. Febreze contains proprietary malodor elimination technologies
so its products have the ability to truly eliminate odors and replace
them with a light, fresh holiday scent. For more information about
Febreze products, please visit Febreze.com.

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air
with the launch of Febreze®, known today as the preeminent brand for
providing a fresh, clean scent and eliminating odors from fabrics and
the air.

Febreze® boasts a line of products with freshness capabilities that
range from ridding of pet odors and tackling sweat stink to decorating
the home with scent and freshening on the go. Febreze® continues to be
one of the fastest growing brands in P&G’s portfolio of household brands
and bring innovative products to market. Fresh air is an essential and
basic human right, and that the air we breathe can give us “fresh
starts.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

Contacts

Citizen Relations
Becky Harding (US), 212-613-4914
rebecca.harding@citizenrelations.com