Edgewell Personal Care, Johnson & Johnson, and Kimberly-Clark are
three key vendors highlighted in a new Technavio report
LONDON–(BUSINESS WIRE)–Technavio has published a new report on the global
feminine hygiene products market, which is expected to
grow at a CAGR of almost 5% from 2015-2019.
Feminine hygiene products market segmentation including product and
Technavio’s report analyses the solutions and products offered by market
vendors and presents a comprehensive breakdown in terms of market
segmentation for different products, including sanitary pads, panty
liners and shields, tampons, and other segments.
Additionally, analysts have segmented market projections by key
geography, focusing on the APAC region, the Americas, Europe, and MEA.
“There is robust competition in the market because of the presence of
several large vendors. Vendors are making increased efforts to develop
unique propositions for the promotion of their products and achieve high
market share by conducting advertising and marketing campaigns. Such
campaigns and marketing initiatives help vendors to not just create
awareness but also engage women with their brands,” says Faisal Ghaus,
Vice President of Technavio.
Feminine hygiene products: Market scope and calculation of market size
This report covers the present scenario and growth prospects for the
global feminine hygiene products market from 2015-2019. To calculate the
market size, the report considers revenue generated from the sales of
feminine hygiene products.
Industry analysis includes:
- Edgewell Personal Care
- Johnson & Johnson
- Business strategy
Market Growth Drivers:
- Rise in awareness of health and hygiene
Increase in consumer disposable income
- Intense market competition
Increased number of product recalls
- Strong brand loyalty
Increase in marketing and promotions
View the global
feminine hygiene products market report.
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