Fiserv Delivers EMV Education and Marketing Program to Cardholders and Financial Institutions

  • EMVTM Education and Marketing Program from Fiserv tailored
    to key audiences – cardholders and financial institutions
  • Education and marketing material created for all communication
    channels from digital to in person to print
  • ChipCard
    receive program for free

Inc. (NASDAQ: FISV), a leading global provider of financial services
technology solutions, has developed a robust EMV
Education and Marketing Program
to prepare financial institutions as
well as aid in cardholder awareness and comfort with a new payment

While consumer familiarity with EMV or chip cards has doubled over the
last year, from 31 percent in 2014 to 62 percent in 2015 in a survey by
Fiserv, almost one third don’t understand the benefits, which include
added card-present security as well as wider acceptance internationally.

“EMV education for cardholders and financial institution staff is
critical to the fight against card-present fraud,” said Jorge Diaz,
president, Output Solutions, Fiserv. “Fiserv understands the
complexities of the payments landscape and the implications of EMV. As a
result, individual and industry expertise was pulled to develop specific
and customizable education and marketing materials in advance of the
October 1 liability shift.”

The EMV Education and Marketing Program from Fiserv includes, but is not
limited to, an EMV Chip Card Deployment Guide, which provides financial
institutions with a detailed overview of the EMV deployment process and
presents options for delivering education to staff and cardholders;
training decks for staff education; templates for letters and email
campaigns to cardholders; and website content, including banner ads,
FAQs and instructional videos. Optional services are available to
customize, print and fulfill any materials in the program.

“People have been swiping their magnetic stripe cards for decades,”
added Jamie Topolski, director, alternative payments, Fiserv and member
of the EMV Migration Forum Steering Committee. “In order to prevent
confusion, it’s crucial to explain to cardholders how their new EMV chip
cards will work and to educate staff, so that they can answer questions.”

Fiserv can support clients through every step of the EMV migration
process and how to educate staff and cardholders. Visit,
for more information.

Additional Resources:

About Fiserv

Fiserv, Inc. (NASDAQ: FISV) enables clients to achieve best-in-class
results by driving quality and innovation in payments, processing
services, risk and compliance, customer and channel management, and
business insights and optimization. For more than 30 years, Fiserv has
been a leader in financial services technology, and today is among
FORTUNE® magazine’s World’s Most Admired Companies and Forbes magazine’s
America’s Best Employers. For more information, visit

EMV is a trademark owned by EMVCo LLC.



Media Relations:
Julie Smith
Senior Public Relations
Fiserv, Inc.

Ann Cave
Director, Public Relations