Capturing the quintessential California girl, laidback looks are
grounded in new Classic Boot styles
NEW YORK–(BUSINESS WIRE)–#UGGrewards–When Rachel Zoe makes a style statement, fashion aficionados take
notice. The famed designer, stylist and editor has once again partnered
with UGG®, a division of Deckers Brands (NYSE:DECK), to curate a
lookbook that features the brand’s new assortment of fall Classic boots.
Designed to give UGG® fans a dose of fresh inspiration, the lookbook
showcases the versatile ways in which UGG® can be worked into everyday
ensembles, from beach to street and beyond. With looks that tie back to
the brand’s coastal roots in Southern California, Zoe’s inspiration was
drawn from channeling four distinct personas that evoke the effortlessly
cool-vibe of the LA girl: the bohemian beauty, classic sophisticate,
naturally sun-kissed surfer girl, and ever-confident tomboy.
For access to lookbook images and video please
use this link.
“My inspiration for this shoot was drawn from so many of the women I see
around me — these incredible, very modern, California women. Girls that
aren’t trying too hard but have this amazing effortlessness about them,”
Zoe shared. “The thing about UGG is there are a lot of styles that
people don’t know about. Consumers think of only the Classic (boot), but
there’s so much more that they offer. There’s something for everybody.”
Shot in Venice Beach, California and produced by Wednesday Agency, the
fall lookbook features the convertible Classic Cuff, sleek Classic Slim,
ultra-refined Classic Luxe, and a contemporary combat boot inspired
style from the new Classic Street Collection. Paired with everything
from leather leggings to distressed denim cutoffs and silk bomber
jackets, each feel-good closet staple is seamlessly worked into everyday
ensembles for the ultimate in effortless luxury.
As a longtime brand loyalist, Zoe gushed, “That’s what I love about UGG.
You can live in UGG day to night — wear them at home, wear them out and
in whatever setting you will still look incredibly stylish.”
Available at UGG® concept stores worldwide, online at UGG.com and at
select wholesale partners, new Classic Boot styles retail between $150 –
Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
and comfort by using only the finest materials in the world, employing
the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit www.ugg.com