Bringing consumers behind the scenes like never before, a new virtual
reality app for iOS and Android devices delivers moments Ford fans
could not otherwise experience
New Ford app debuts with an exclusive story featuring the all-new Ford
GT race car – the pinnacle of product innovation at the company –
competing at the 24 Hours of Le Mans
Virtual reality continues to reshape the way consumers interact with
brands and engage in storytelling; more than 1 million New York Times
subscribers received a virtual reality experience tied to a weekend
DEARBORN, Mich.–(BUSINESS WIRE)–Picture yourself standing trackside at one of the biggest auto races in
the world, next to one of the hottest supercars ever made. The sights,
the sounds – all of it so intense. Only you’re not really there, you’re
thousands of miles away in your bed.
The new Ford virtual reality app makes all of this possible. Launching
today for iOS and Android users in the United States, Ford’s new virtual
reality app delivers a powerful storytelling platform for consumers and
fans to experience Ford innovations like never before.
“We are very excited about this opportunity to provide truly immersive
experiences that showcase the best of Ford Motor Company,” says Lisa
Schoder, Ford digital marketing manager. “Our virtual reality platform
allows us to tell dramatic, impactful stories, to show a surprising side
The first piece of featured content is the story behind the all-new Ford
GT’s return to the 24 Hours of Le Mans. Fifty years after the original
victory, the innovative balance of power and efficiency in Ford’s
EcoBoost® engine delivered an incredible class win earlier
“Just as Ford GT goes beyond the traditional at Ford, our entry into
virtual reality content creation demonstrates how our passion for
innovation permeates every piece of our business and offers a new touch
point for tech-savvy consumers to connect with our brand,” says Schoder.
To help achieve its goals, Ford partnered with integrated production
company Tool of North America, a leader in virtual reality and
360-degree content and mobile app creation. Tool has won numerous awards
for innovation in storytelling, including Emmys, The One Show, South by
Southwest, AICP and the Cannes Lions Palme d’Or.
“As an auto and racing enthusiast, I was inspired by the opportunity and
the challenge of helping the iconic Ford brand make its virtual reality
debut,” says Erich Joiner, director and founder, Tool of North America.
“For the innovative Ford GT, I wanted to create something that gives
people an exciting virtual reality experience beyond the traditional. I
wanted to use the immersive technology not only to transport them to a
new place, but to take them where only a special few from the Ford
racing team typically go – inside the famed track at Le Mans.”
The Ford virtual reality app is accessible to anyone with a mobile
device. Each piece of content offers users the option to experience it
with a virtual reality headset, but headsets are not mandatory.
Ford virtual reality app users can expect the next story to debut in
September, featuring Hoonigan Racing’s Ken Block and Ford Focus RS RX.
Users with their push notifications turned on will get the update when
new content goes live.
The new virtual reality platform goes beyond showcasing Ford Performance
“On top of sharing virtual reality stories about our innovative
products, we are also looking to bring mobility issues to the
forefront,” says Schoder. “As we expand our business to be both an auto and
a mobility company, we are pursuing emerging opportunities through
Ford Smart Mobility.”
About Ford Motor Company
Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of Ford
cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury
vehicles. At the same time, Ford is aggressively pursuing emerging
opportunities through Ford Smart Mobility, the company’s plan to be a
leader in connectivity, mobility, autonomous vehicles, the customer
experience, and data and analytics. The company provides financial
services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide or Ford Motor Credit Company,
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
Ford Motor Company