FORTUNA Tokyo Tie Up with “Itazura na Kiss THE MOVIE”

Unveiled the actual outfit at the fashion show in Hong Kong Fashion

TOKYO–(BUSINESS WIRE)–FORTUNA Tokyo will tie up with “Itazura na Kiss THE MOVIE” (Mischievous
Kiss) for FORTUNA Tokyo’s new outfit at the fashion show on January
20th, 2016 at Hong Kong Fashion Week. “Itazura na Kiss THE MOVIE”, that
will be released in autumn of 2016 in Hong Kong and Japan, is originally
based on comic books, that has sold 35 million copies worldwide. This is
the first movie of “Itazura na Kiss ” that is a romance bible between
girls in Asia.

While the original comic of “Itazura na Kiss” has charmed many girls in
Asia, outfit from FORTUNA Tokyo will bring “good luck” from girls to
boys, as a present. Tie up with the movie will bring newly designed
outfits with excitement to the scenes.

In Hong Kong Fashion Week in Jan. 20th, 2016 FORTUNA Tokyo will perform
fashion show named “Samurai Style” FORTUNA Tokyo, Spring/Summer
Collection 2016. In this fashion show, all the outfits placed in the
movie will be unveiled for the first time. The models of these outfits
will be played by actual stars in the movie. (Itazura na Kiss THE MOVIE

About FORTUNA Tokyo

FORTUNA Tokyo’s apparels are originally based on Japanese traditional
Nishijin textile. The roots of Kyoto Nishijin weaving go back to 5th to
6th century where the craftsman lived in Kyoto, later on called Nishijin
district which mostly flourished from 1,200 years ago, at the age of
Heian-kyo, as Emperor’s textile workshop. FORTUNA Tokyo has produced
ties, fans, polo shirts, coats and small leather goods.

Fashion show
Date: 2:00pm- Jan 20, 2016
HKCEC Catwalk Stage, Hall3B

Theme: “Samurai Style” FORTUNA
Tokyo, Spring/Summer Collection 2016

Store (Fortuna can be bought at SHIBUYA 109 pop up at days below)

SHIBUYA 109 at Harbour City from 2016/1/20 13:00 – 2016/1/24 22:00

Online Store
Tokyo store at HKTV is coming soon.
*Activities are partially
subsidized by METI of Japan for promoting Japanese traditional crafts to
overseas markets called “Cool Japan Initiatives”.*

Movie Stars in “Itazura na Kiss THE MOVIE” released in Asia in autmn of
2016 & FORTUNA Tokyo designer Akiko.


Public Relations
Beat Communication Co., LTD
Miwa, +81-3-5778-0387