FINDLAY, Ohio–(BUSINESS WIRE)–Cooper Tire announced today that two products from the U.S., the
Discoverer STT Pro and Discoverer SRX, and two from China, the
Discoverer UTS and Weather Master Ice 100, have earned 2015 GOOD DESIGN™
awards from the Chicago Athenaeum: Museum of Architecture and Design and
The European Centre for Architecture Art Design and Urban Studies for
their design excellence. The winning tires were selected from several
thousand entries from more than 47 countries.
The GOOD DESIGN™ Award is one of the world’s most prestigious
and longest-standing design award programs recognizing new consumer
products designed and manufactured in Europe, Asia, Africa, and North
and South America. The award is based on criteria including innovative
design, new technologies, form, materials, construction, concept,
function, utility, energy efficiency, and sensitivity to the environment.
“To have four outstanding products achieve the GOOD DESIGN Award is a
testament to Cooper’s commitment to providing high quality products,”
said Chuck Yurkovich, Cooper’s Senior Vice President–Global Research &
Development. “Our products are continuing to receive very positive
reviews, and this is further validation that the work Cooper has been
doing to create innovative products that perform is being recognized.”
The Discoverer STT Pro is the next generation of Cooper’s most popular
off-road tire line designed for those who revel in outdoor adventure.
The STT Pro delivers serious traction, toughness and treadwear for the
most challenging off-road conditions like the thickest mud and rockiest
terrain. Delivering superior reliability and durability, the STT Pro’s
Armor-Tek3 construction adds strength to the sidewall and
tread area, and mud release dimples and scoops prevent build-up and
improve traction in extreme off-road and mud conditions. Drivers using
Discoverer STT Pros will see improved everyday road experiences because
the STT Pro is equipped with a new silica-infused tread compound that
improves wet traction in day-to-day traffic and the tire has lower
rolling resistance for improved fuel mileage.
Cooper’s innovative Discoverer SRX is a premium sport utility and
crossover (CUV) vehicle tire designed to provide dependable all-season
highway traction, superior handling, and a quiet, comfortable ride. The
SRX features Cooper’s innovative Wear Square™– a visual tread
wear indicator that gives consumers a convenient way to gauge the amount
of wear on the tread of the tire, which is one indicator of when a tire
should be replaced. The SRX also boasts a new generation silica tread
compound, with increased road-gripping performance and reduced rolling
resistance. This tread compound, combined with patented Stabiledge™
technology and specially developed 3D Micro-Gauge™ sipes,
delivers more road surface grip for increased traction in wet weather
conditions and light snow, resulting in superior handling and improved
stopping distances. Boosting snow-on-snow traction, this tire’s
winter-edge feature creates a snow grip tread area to help drivers
conquer the winter elements. Collectively, these elements complement
each other to ensure a smooth and confident ride for everyday road trips.
The Cooper Discoverer UTS is an ultra-high performance sport utility
vehicle (SUV) tire designed specifically for China’s growing luxury SUV
market. The Discoverer UTS was designed and developed by the team at the
Cooper Asia Technical Center and is Cooper’s first ultra-high
performance SUV tire to earn an A grade according to the EU 1222/2009
labeling standard for its wet grip performance. In addition to its
superior performance on wet road conditions, the UTS also achieved a
C grade for rolling resistance performance according to the EU standard.
The UTS tread pattern was designed with unique features such as
four-wide circumferential grooves to reduce aquaplaning, chamfered edges
on the tread blocks to reduce noise, wide-lined shoulders to provide
lateral stability and spring vents for a clean appearance.
The Weather Master Ice 100 is a high performance tire designed for
maximum traction on ice and snow and is aimed at drivers of sport coupes
and luxury sedans who require performance in severe winter conditions.
It features a specially textured tread surface for added grip on ice, 3D
sipes in specific parts of the tread pattern, and a newly developed
tread compound that provides maximum traction on ice and snow while
maintaining wet and dry performance. The tire meets all EU legislation
and labeling requirements and is the first Cooper product to achieve the
“Severe Snow” designation according to EU Regulation 117.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent
company of a global family of companies that specializes in the design,
manufacture, marketing and sale of passenger car and light truck tires.
Cooper and its subsidiaries also sell medium truck, motorcycle and
racing tires. Cooper’s headquarters is in Findlay, Ohio, with
manufacturing, sales, distribution, technical and design operations
within its family of companies located in more than one dozen countries
around the world. For more information on Cooper, visit www.coopertire.com,
Michelle Rehbein, 419-424-4251