GfK to Present on Storytelling, Use of New Media Devices in Presentations at The Market Research Event

Will debut, discuss highlights from “Future of Insights” study,
co-present with Council for Research Excellence, Keurig

NEW YORK–(BUSINESS WIRE)–In presentations at the premiere consumer insights event of the year,
GfK will look closely at consumers’ evolving uses of media and the
changing expectations and applications of market research itself. The
Market Research Event (TMRE) will be held November 2 through 4 in
Orlando, Florida.

GfK will take a variety of opportunities to share and socialize results
from its new “The Future of Insights” study, developed in collaboration
with the Institute for International Research (IIR). Through interviews
with over 700 consumer insights clients and suppliers, the report shows
where market research is today and will be heading in the next two years.

To request a summary of highlights from “The Future of Insights,”

write to futureofinsights@gfk.com.

GfK’s David Krajicek (CEO, Consumer Experiences North America) will
present topline results from the study in a keynote session that
kicks off the conference, at 8:45AM on November 2. And at 4:30PM the
next day (November 3), GfK will host roundtable discussions focused on
key questions and themes from the “Future of Insights,” such as

• “Are clients and suppliers aligned on top goals for 2016?”
• “Which is more important: Innovation or speed?”
• “Does risk plus innovation equal reward?”

In addition, GfK thought leaders will present with key clients in two
other sessions at TMRE:

Monday, November 2, 3:15PM: Commanding Influence track

• “How to Co-Author a Best Seller” – Juliann Ng (VP, GFK) and
  Stefania Traglia (Senior Marketing Intelligence Manager, Keurig)

Tuesday, November 3, 12:15PM: Customer Experience track

• “Media Acceleration: The Impact of New Media Devices in Households” – Richard
  Zackon (Council for Research Excellence) and Bob Schumacher (Managing
  Director, User Experience, GFK)

About GfK

GfK is one of the world’s leading research companies, with around 13,000
experts working to discover new insights into the way people live, think
and shop, in over 100 markets, every day. GfK is constantly innovating
and using the latest technologies and the smartest methodologies to give
its clients the clearest understanding of the most important people in
the world: their customers. In 2012, GfK’s sales amounted to €1.51
billion.

To find out more, visit www.gfk.com/us
or follow GfK on Twitter: https://twitter.com/GfK.

Contacts

For GfK:
David Stanton, 908-875-9844
VP, Marketing
Communications
david.stanton@gfk.com
or
For
IIR:
Kelly Schram, 646-895-7330
Conference Director
KSchram@IIRUSA.com