Gigi’s Cupcakes Debuts Flagship Corporate Training Center and Test Kitchen

National Bakery Franchise Begins Testing Breakfast Items,
Cupcake-Infused Ice Cream at Nashville-Area Bakery

NASHVILLE, Tenn.–(BUSINESS WIRE)–Gigi’s
Cupcakes
, America’s largest cupcake franchise, has opened a new
flagship corporate training center and test kitchen in the Nashville
area that will serve as the company’s testing ground for continued menu
innovation throughout the brand’s nearly 100 bakeries nationwide.

The new bakery debuted in September at 1017 Crossings Blvd., in Spring
Hill, TN. The location will offer new breakfast menu items being tested,
such as quiche, muffins and cinnamon rolls. It also sells a new line of
ice cream that features three proprietary Gigi’s cupcake flavors – Red
Velvet, Midnight Magic and Wedding Cake – mixed into ice cream and
served in hand-crafted waffle cones. The store also includes a
full-service coffee bar serving Gigi’s specialty coffee.

“Innovation is at the heart of the Gigi’s Cupcakes brand and we are not
stopping with just cupcakes,” said Founder Gigi Butler. “There is a huge
demand from our customers for more breakfast options, and we’re excited
to test these new items and begin to roll them out to franchisees.”

Gigi’s Cupcakes, best known for its signature “Gigi’s swirl,” offers a
variety of gourmet desserts, including 300 rotating cupcake flavors,
mini cupcakes, cheesecakes, stuffed cookies, bread loaves and custom
cakes, all of which are freshly baked and decorated daily at local
Gigi’s Cupcakes bakeries.

In a move to further grow sales of the brand’s diverse menu, Gigi’s
Cupcakes recently unveiled a new bakery prototype that features upgrades
such as refrigerated bakery cases, high-definition electronic menu
boards as well as greater seating capacity compared to traditional
locations.

About Gigi’s Cupcakes

Founded in 2008 as a local boutique bakery in Nashville, Tenn., Gigi’s
Cupcakes has grown into America’s largest cupcake franchise with nearly
100 locations in 23 states. Gigi’s Cupcakes offers a wide variety of
high-quality, freshly baked goods, including cupcakes, cakes, pies,
cookies and more. Recipes are created by founder Gigi Butler whose
American dream success story has inspired people across the country. To
learn more about Gigi’s Cupcakes, visit www.gigiscupcakesusa.com.
To learn more about franchising opportunities, visit www.gigiscupcakesusa.com/becomeanowner.

Contacts

Fishman Public Relations
Sara Faiwell, 847-945-1300
sfaiwell@fishmanpr.com