Global Baby Carriers Market to Witness Growth Through 2020 Owing to Innovations in Functionality and Style: Technavio
LONDON–(BUSINESS WIRE)–#BabyCarriers–According to the latest market study released by Technavio,
the global
baby carriers market is expected to grow at a CAGR of close to
4% during the forecast period.
This research report titled ‘Global
Baby Carriers Market 2016-2020’ provides an in-depth analysis of
the market in terms of revenue and emerging market trends. This market
research report also includes an up to date analysis and forecasts for
various market segments and all geographical regions.
The use of fashionable colors and designs and improved
functionality are expected over the coming years as new mothers extend
their styles to include the products they purchase for their babies.
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The report categorizes the global baby carriers market into three major
product segments. They are:
- Buckled baby carriers
- Wrap baby carriers
- Sling baby carriers
Global buckled baby carriers market
The global buckled baby carriers market will grow at a CAGR of more than
4% during the forecast period. According to Brijesh Kumar Choubey, a
lead analyst at Technavio for toys
and baby products research, “These carriers are widely preferred
as they provide two-shouldered comfort and are ergonomically designed.
They are easier to strap on and parents do not have to worry about tying
knots or long pieces of fabric. These carriers also allow wearers to
carry the baby in various positions, in front or on the back of the
wearer.” The Ellaroo Mei Hip carrier, for instance, is designed
for carrying the child on the hip. Manduca and Pikkolo
offer multi-position baby carriers, and have been gaining in popularity.
These carriers have additional features such as sleep hoods, front
pockets, and adjustable seats.
BabyBjörn Baby Carrier Miracle, for instance, has a waist support
that helps distribute weight evenly and allows for better balance to the
wearer. It relieves the stress on the neck, shoulder, and back.
Ergobaby Four Position 360 Carrier, Chicco UltraSoft Magic
Infant Carrier, Infantino Fusion Flexible Position Baby Carrier,
and BabyBjörn Baby Carrier Original are some of the buckled baby
carriers available in the market.
Global wrap baby carriers market
The global wrap baby carriers market will grow at a CAGR of close to 3%
during the forecast period. The baby wrap design is centered around the
material being wrapped around the wearer. When the baby wrap is used
properly, the baby remains snuggled against the wearer’s body. The
wearer experiences less stress when the center of gravity of the baby
and the wearer are brought close together. When wrapped properly, the
baby wrap provides support to the delicate spine and neck of the
newborn. By spreading the fabric across a large area, wrapping helps
distribute the weight evenly and minimize stress.
Baby wraps are highly flexible and allow the wearer to carry the child
in various positions such as front facing toward the wearer, front
facing out, hip carry, or even piggyback. Products such as the Moby Wrap
baby carrier can even be used to carry twins.
Wraps are available in a variety of lengths and fabrics such as gauze,
knit jersey, linen, cotton, and wool. Vendors are using new varieties of
fabrics in baby wraps to enhance comfort, such as cotton fabric with
additional elasticity built into the material. For instance, Boba Wraps
are designed using fabric that contains 95% cotton and 5% spandex, which
reduces the need to untie or re-tie wraps when the wearer puts the baby
in or removes him or her.
Global sling baby carriers market
The global sling baby carriers market will grow at a CAGR of more than
3% during the forecast period. The demand for sling baby carriers is
driven by the ease of nursing babies as it facilitates discreet
breastfeeding. Parents also find it easy to put a sleeping baby down, in
the sling, without waking the baby up. These slings are available in the
form of ring sling or bag sling baby carriers. Baby ring sling carriers
are made from a stretch of cloth made from cotton or cotton blends,
silk, linen or linen blends, or synthetic mesh and a pair of rings made
from metal or nylon.
Sling baby carriers are easy to use and take up less space when not in
use. They also allow the caregiver to easily slip the baby in and out of
the sling. Vendors such as Balboa Baby, Hippychick,
Snugglebundl, We Made Me, and The Peanut Shell offer sling
baby carrier products in the market.
“The major challenge faced when using a sling baby carrier is that it
puts tremendous weight on a single shoulder, thereby putting stress on
the wearer’s lower back and shoulder. These products have weight
distribution constraints. It also tends to swing the baby forward when
the wearer tends to lean in front, causing the wearer to slow down their
movements. As the sling is strapped around one arm, it restricts the
movement of the wearer,” says Brijesh.
Bag slings can also be unsafe for newborns, as these babies can fall in
a dangerous position (chin to chest). The fabric may also cover the face
of the baby, posing a risk of suffocation. In 2010, the brand Infantino
had to recall one million of these slings in the US and 15,000 of them
in Canada due to risk of death due to suffocation. The US Consumer
Product Safety Commission (CPSC) and Health Canada (HC) along with
Infantino conducted a free replacement program for the Infantino
SlingRider and Wendy Bellissimo infant slings.
The top vendors highlighted by Technavio’s consumer
and retail research analysts in this report are:
- Baby Björn
- Chicco
- Ergobaby
- Evenflo
- Infantino
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