Global Breast Massager Market to Witness Growth Through 2020 Owing to Surge in Disposable Income, Reports Technavio

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LONDON–(BUSINESS WIRE)–#BreastMassagerTechnavio
research analysts expect the global
breast massager market
to grow at a CAGR of more than 4%
during the forecast period, according to their latest report.


The study covers the present scenario and growth prospects of the global breast
massager
market for 2016-2020. The report segments the
market into two main distribution channels, which are retail stores
and online retail stores. It also examines key emerging trends
and their influence on current and future markets.

According to Amber Chourasia, a lead analyst at Technavio, for health
and wellness
research “Countries such as Brazil,
Mexico, India, and China have high growth potential due to an increase
in disposable income, which allows people to spend more on personal care
essentials. Moreover, the high birth rate in these countries will also
fuel the market as breast massagers are recommended to increase breast
milk supply.”

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Technavio analysts highlight the following four drivers that are
contributing to the growth of the global breast massager market:

  • Increased beauty consciousness among women
  • Surge in disposable income
  • Increasing awareness of the benefits of breast massagers
  • Growing demand for privacy and comfort

Increased beauty consciousness among women

There is a growing importance placed on physical appearance as people
believe it helps in gaining acceptability in social situations as well
as at the workplace. It also boosts self-confidence and self-esteem.
This has resulted in the adoption of beautification products to enhance
the physical appearance. People in countries such as Brazil, the US, and
Venezuela have readily adopted products such as breast massagers for
breast enhancement. Regularly massaging the breast with breast massager
prevents sagging, improves shape, reduces scars, and improves skin tone.
These breast massagers provide a more natural look compared with other
breast enhancement procedures such as breast
implants
. Also, this alternative is more economical and less
tedious.

Surge in disposable income

There is global increase in disposable income especially in Pacific Rim
countries such as India, Malaysia, Indonesia, and Vietnam. The rise in
disposable income has changed the living standards of the consumers,
enabling them to buy necessities as well as health and wellness products
such as breast massagers. The rise in urban population will further
increase the demand for breast massagers because of increased awareness
and availability of these products among consumers in these areas.

“The global breast massager market is growing steadily with the
introduction of many new products and technologies. Products such as
battery-powered breast massagers provide greater ease of use and
enhanced portability,”
says Amber.

Increasing awareness of the benefits of breast massagers

Breast cancer cases have increased exponentially in the recent
past. Increasing exposure to radiations and the growing production of synthetic
chemicals
are contributing to the increased incidence of breast
cancer. Breast massage is one of the methods adopted for reducing the
risk of breast cancer and it is also one of the treatments suggested for
patients who have breast cancer. Massaging helps in the circulation of
lymph fluid and improves the immunity of the patient. Greater
circulation of lymph fluids encourages better elimination of toxins from
the tissues and prevents the release of chemicals like cortisol and
noradrenaline, which are produced due to stress and reduced immune
system functions. Massage also improves the flow of blood to the
tissues, thereby leaving them well-nourished and free from blockages.

This has resulted in vendors coming up with wellness products such as
breast massagers, which are easy to use and less costly. With continuous
use, breast massagers reduce the risks of fibroids, cysts, and cancer
and relieve pain and discomfort. Thus, with the increase in awareness of
the benefits of breast massagers, the market revenue will increase in
future.

Growing demand for privacy and comfort

The growing demand for privacy has escalated the demand for massagers at
home. They not only give comfort and a relaxing environment at home but
also provide security and privacy to the users. Most people do not feel
comfortable in a massage therapist’s chamber, particularly with
undressing, draping, and being massaged by strangers. People are also
wary of scandals such as misconduct and illegal video recordings during
the process, which have occurred in the past in many massage centers.

A breast massager is developed based on proven massage therapies and it
works in the same way as in clinics. It incorporates special mechanisms
that slowly apply vibrations on the affected area and provide comfort
and benefits. Thus, the demand for portable breast massagers, which can
be used in the privacy of one’s home is expected to increase during the
forecast period and will contribute significantly to the market share.

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Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
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value chain, including vendors, service providers, distributors,
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