Glu Launches Nicki Minaj: The Empire

The undisputed queen of hip-hop offers aspiring artists the keys to
success

SAN FRANCISCO–(BUSINESS WIRE)–Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher
of free-to-play games for smartphone and tablet devices, today announced
the availability of Nicki Minaj: The Empire on the App Store and
Google Play. Featuring exclusive voiceovers and video messages from
Nicki Minaj herself, the app offers users a multi-faceted digital
experience including engaging story mode, robust chat rooms, and the
innovative ability to write and record original music.

The app’s Raps feature allows users to write and record their own lyrics
over original tracks and Nicki Minaj songs, including ‘Ain’t Gone Do
It,
’ a song originally intended for The Pinkprint that Nicki has
decided to share with her fans. Users then submit those tracks to the
game’s community, earn likes, gain followers, and get discovered. Nicki
might be listening!

“I am delighted to welcome Nicki Minaj: The Empire into Glu’s
robust portfolio of products,” said Nick Earl, Glu’s President and CEO.
“Featuring multiple ways to engage with Nicki’s world apart from
traditional narrative gameplay, this product illustrates the evolution
of Glu’s celebrity gaming platform.”

“Raps is a feature derived entirely from Nicki’s creativity and
commitment to the success and authenticity of Nicki Minaj: The Empire,”
continued Earl. “I look forward to the creativity submitted by the app’s
community of users.”

“When I was coming up as an artist, I didn’t have my own beats to work
off of so I had to use existing tracks. In Nicki Minaj: The Empire,
I’m providing up-and-coming artists with original tracks to put their
lyrics on and the chance to rap with me on ‘Ain’t Gone Do It,’ a
song originally intended for The Pinkprint that I’ve decided to share
with my fans,” said Nicki Minaj. “I’m so excited to listen to the songs
that my fans submit in the app.”

About Nicki Minaj: The Empire

Play your story as a breakout hip-hop artist, conquering the music
industry with help from Nicki Minaj. Want to style up your avatar in hot
fashions and climb the latter to hip-hop stardom? With a closet
featuring real-world designs from the hottest designers, players
experience the highs and lows of the hip-hop game while listening to the
hottest Nicki Minaj tracks. Interested in making some new friends? Chat
rooms let players interact as a group or throw private parties with
their friends. Join BeatBook, the in-game social network, to check out
raps from other players and share your own! Are you an artist, looking
for a stage to spit your rhymes? Head into Raps to write and record your
own verses over hot new beats and share with friends! The rap queen
herself will choose her favorites! This is YOUR empire, and YOU’RE the
boss!

Features of Nicki Minaj: The Empire

  • Rule the World with Nicki Minaj – Join the queen of rap in a dramatic
    adventure as you rise from humble beginnings to become the next legend
    of hip-hop!
  • Live the Life – Party at penthouses and clubs; chat live with that hot
    guy or girl who’s checking you!
  • Set the Trends – Dress to impress with the latest fashions and show
    off your best outfits to your friends!
  • Live Large in Your Crib – Customize your mansion and invite your
    friends to party all night!
  • Express Yourself – Write lyrics and record your own raps to share with
    friends!

Nicki Minaj continues to break records and impact pop culture at large.
Following the release of her two-time platinum selling and critically
lauded third full-length album, The Pinkprint, Minaj
graced the cover of TIME Magazine where she was named one of
2016’s “Most Influential People.” Throughout her career, Minaj
has been the recipient of a bevy of awards including American Music
Awards, MTV VMA’s, Billboard Music Awards, People’s Choice Awards, BET
Awards, and more, cementing her as rap’s reigning queen. To date,
worldwide consumption for the global superstar is 15.1 million album
equivalents, 55 million song equivalents, and 11 billion streams. A
global touring phenomenon, Minaj has sold out iconic venues worldwide
including London’s O2 Arena, Brooklyn’s Barclays Arena and The Staples
Center in Los Angeles. Outside of music, she has starred in films
including Ice Age: Continental Drift and The
Other Woman,
 in addition to appearing as a judge on American
Idol
. Most recently, Minaj starred alongside Ice Cube and
Cedric The Entertainer in this year’s Barbershop 3.

Nicki Minaj’s social audience as of December 6, 2016: 42.3 million on
Facebook, 20.7 million on Twitter, 69.8 million on Instagram, and 11.3
million on Vevo. There is some fan overlap among these social channels.

Nicki Minaj: The Empire is available for free from the App Store on
iPhone, iPad, or iPod touch at http://bit.ly/2g7GiOO
and on Google Play at http://bit.ly/2h2VBdQ.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of
free-to-play games for smartphone and tablet devices. Glu is focused on
creating compelling original IP games such as CONTRACT KILLER,
COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES,
ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS,
TAP SPORTS
BASEBALL
and TAP SPORTS FOOTBALL, and branded IP games
including BRITNEY SPEARS: AMERICAN DREAM, GORDON RAMSAY DASH, KENDALL
& KYLIE, KIM KARDASHIAN: HOLLYWOOD,
and SNIPER X WITH JASON
STATHAM
on the App Store, Google Play, Amazon Appstore, Facebook,
Mac App Store, and Windows Phone. Glu’s unique technology platform
enables its titles to be accessible to a broad audience of consumers
globally. Founded in 2001, Glu is headquartered in San Francisco with
major U.S. offices outside Seattle and in San Mateo, Portland and Long
Beach, and international locations in Canada, China, India, Japan, and
Russia. Consumers can find high-quality entertainment wherever they see
the ‘g’ character logo or at www.glu.com.
For live updates, please follow Glu via Twitter at www.twitter.com/glumobile
or become a Glu fan at www.facebook.com/glumobile.

CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER:
DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP
SPORTS,
SNIPER X, GLU, GLU MOBILE and the ‘g’ character logo
are trademarks of Glu Mobile Inc. or its subsidiaries.

Contacts

Glu Mobile Inc.
Claudia Oropeza
PR@glu.com
(415)
800-6378
or
Republic Records
Joseph Carozza
Joseph.Carozza@umusic.com
(212)
830-0895
or
Republic Records
Marisa Bianco
Marisa.Bianco@umusic.com
(212)
331-2030

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