Glu Partners with Celebrities Bringing a Combined Social Following of Over One Billion

Company extends dominance in celebrity gaming

SAN FRANCISCO–(BUSINESS WIRE)–Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and publisher
of free-to-play games for smartphone and tablet devices, today announced
that the company has entered into additional exclusive partnership
agreements with a number of new significant male and female celebrities.
Taking into account these new partnerships, together with Glu’s
previously announced partnerships with Katy Perry, Kim Kardashian West,
Kendall and Kylie Jenner, Britney Spears, Nicki Minaj, and Jason
Statham, Glu will now be developing games featuring celebrities whose
combined social media audience exceeds 1 billion followers.*

Glu anticipates titles featuring these celebrities supported by more
than one billion followers to launch between the fourth quarter of 2015
and the end of 2017. This is well in advance of the 2020 target
announced on Glu’s analyst day earlier this year. Official announcements
and additional information regarding Glu’s newest celebrity partners
will be released at a later date.

“It is with great excitement that I’m able to confirm Glu has now signed
exclusive, long-term partnerships with celebrities whose total social
media audience exceeds one billion followers,” said Niccolo de Masi, Glu
Chairman and CEO. “We have the pleasure of working with the most iconic
figures in entertainment whose brand recognition and social reach make
them powerful partners for mobile gaming. We’ll announce our new
partnerships in the fullness of time, two of which are male non-musician
celebrities which add new depth to Glu’s celebrity gaming portfolio.”

*Based on the combined Facebook, Twitter, Instagram, Vevo, and Vine
audiences of Katy Perry, Kendall and Kylie Jenner, Kim Kardashian West,
Nicki Minaj, Britney Spears, Jason Statham and the yet-to-be announced
male and female celebrities as of November 2, 2015. There is some fan
overlap among these social channels and celebrities.

Cautions Regarding Forward-Looking Statements

This press release contains certain “forward-looking statements” related
to the business of Glu Mobile Inc., including statements regarding that
Glu anticipates titles featuring celebrities supported by more than one
billion social followers will launch between the fourth quarter of 2015
and the end of 2017; Glu’s belief that the brand recognition and social
reach of its celebrity partners will make them powerful partners for
mobile gaming; and Glu’s belief that its new male non-musician
celebrities will add new depth to Glu’s celebrity gaming portfolio. Such
forward-looking statements involve known and unknown risks and
uncertainties, including, but not limited to, the risk that we do not
realize the expected benefits from our agreements with these additional
celebrities or that we are unable to capitalize on their combined social
media following; consumer demand for smartphones, tablets and
next-generation platforms does not grow as significantly as we
anticipate or that we will be unable to capitalize on any such growth;
the risk that we do not realize a sufficient return on our investment
with respect to our efforts to develop free-to-play games for
smartphones, tablets and next-generation platforms; and the risk the
risk that our recently and newly launched games are less popular than
anticipated or decline in popularity and monetization rate more quickly
than we anticipate. Certain of these risks and uncertainties are or will
be described in greater detail in our public filings with the SEC. Glu
is not under obligation to (and expressly disclaims any such obligation
to) update or alter its forward-looking statements whether as a result
of new information, future events or otherwise.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of
free-to-play games for smartphone and tablet devices. Glu is focused on
creating compelling original IP games such as CONTRACT KILLER,
COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES,
ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS,
TAP SPORTS
BASEBALL
and TAP SPORTS FOOTBALL, and branded IP games
including KIM KARDASHIAN: HOLLYWOOD, ROBOCOP: THE OFFICIAL GAME, MISSION
IMPOSSIBLE: ROGUE NATION
and SNIPER X WITH JASON STATHAM on
the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store,
and Windows Phone. Glu’s unique technology platform enables its titles
to be accessible to a broad audience of consumers globally. Founded in
2001, Glu is headquartered in San Francisco with major U.S. offices
outside Seattle and in Long Beach, and international locations in
Canada, China, India, Japan, Korea, and Russia. Consumers can find
high-quality entertainment wherever they see the ‘g’ character logo or
at www.glu.com.
For live updates, please follow Glu via Twitter at www.twitter.com/glumobile
or become a Glu fan at www.facebook.com/glumobile.

CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER:
DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS,
SNIPER X, TAP SPORTS BASEBALL,
TAP SPORTS FOOTBALL, GLU, GLU
MOBILE and the ‘g’ character logo are trademarks of Glu Mobile Inc. or
its subsidiaries.

Contacts

Glu Mobile Inc.
Jason Enriquez, 415-800-6263
PR@glu.com

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