Gold Peak® to Launch Ready-to-Drink Tea Lattes and Cold Brew Coffees in 2017

New products will add to Coca-Cola’s expanding portfolio in two
growing categories

ATLANTA–(BUSINESS WIRE)–Gold Peak, known for its premium line of iced teas and coffee products
that deliver home-brewed taste, announced today that it will introduce
new ready-to-drink tea lattes and coffees in the first quarter of 2017.
The RTD tea latte segment is considered an emerging beverage category,
while RTD coffees have enjoyed very strong growth over the past five
years.

Gold Peak will join Illy in Coca-Cola’s burgeoning RTD coffee portfolio
in the United States. Together, they will be part of a multi-brand
strategy to give consumers a variety of great-tasting options, and help
the company become a major player in a beverage category that continues
to rise in popularity.

“Gold Peak has a passionate following of fans who love the ‘taste that
brings you home,’” said Geoff Henry, Vice President Tea & Coffee for
Coca-Cola. “We are excited to introduce new ways for people to enjoy the
brand. Our new tea lattes and cold brew iced coffees will feature our
signature high quality ingredients and distinct taste for a delicious
pick-me-up anytime of the day.”

Gold Peak’s RTD teas and coffees will feature real milk and sugar in an
array of tasty flavors.

A shining star in The Coca-Cola Company’s ever broadening portfolio of
popular beverages, Gold Peak is one of the fastest-growing national iced
tea brands. In 2014, it eclipsed $1 billion in annual sales for the
first time, becoming the 20th Coca-Cola brand to do so.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands and more than 3,800 beverage choices. Led by Coca-Cola, one of
the world’s most valuable and recognizable brands, our company’s
portfolio features 20 billion-dollar brands, 18 of which are available
in reduced-, low- or no-calorie options. Our billion-dollar brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater,
Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through
the world’s largest beverage distribution system, we are the No. 1
provider of both sparkling and still beverages. More than 1.9 billion
servings of our beverages are enjoyed by consumers in more than 200
countries each day. With an enduring commitment to building sustainable
communities, our company is focused on initiatives that reduce our
environmental footprint, create a safe, inclusive work environment for
our associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world’s top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Contacts

The Coca-Cola Company
Josh Gold
jgold@coca-cola.com