Shoppers can contribute by donating $1 to Operation Warm at
Groupon.com, and receive $10 off their purchase of a Groupon local deal
The Chicago-based company kicked off the holiday season with a
surprise Winter Wonderland event for local families in need
CHICAGO–(BUSINESS WIRE)–As a founding partner of #GivingTuesday, Groupon is celebrating the
event for the fourth year in a row by working with Operation Warm to
help provide new winter coats to families in need across the country.
Groupon customers can donate at http://gr.pn/givingtuesday,
and customers who give $1 today will also receive $10 off their next
local Groupon deal (minimum $25 purchase; valid today only)*. Regular
donations can be made through the end of the year. All contributed funds
will go directly to Operation Warm, and for every $20 raised, Operation
Warm can purchase and distribute a new winter coat for one child in need.
“Our motto is ‘more than a coat,’ and I like to say we bring happiness
and warmth to children through a new winter coat,” said Rich Lalley,
Executive Director of Operation Warm. “When they get a brand new winter
coat all their own … they feel better about themselves, and when they
feel better about themselves, children perform better in school.”
The donations from Groupon users, in addition to Groupon’s $25,000
initial contribution, will help Operation Warm reach its goal of
providing over 300,000 children with coats this year. Operation Warm
works directly with manufacturers to obtain quality new coats at cost.
The coats are then distributed at events across the country in
low-income housing areas and community centers.
Deeply rooted in local communities, Groupon kicked off the holiday
season by working with Operation Warm to arrange a special event in its
hometown of Chicago. More than 50 Chicago families in need were invited
to pick up new coats for their children, but upon arrival, they were
escorted into a Winter Wonderland bursting with wintertime decorations,
family activities, cookie decorating stations and piles of presents,
fulfilling each family’s entire wish list of gifts. This
behind-the-scenes video: http://gr.pn/1NmihBk
depicts the entire experience, from creation to the big reveal.
The entire Groupon Gift Shop can be found at www.groupon.com/gifts.
*Valid on 1 unit per transaction; max 1 use per customer. Minimum $25
purchase. 12/1 only. Exclusions apply. Full details: gr.pn/promofaq.
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About Operation Warm
Operation Warm is a nationally active charity focused on bringing
happiness and warmth to low-income children through the gift of brand
new winter coats. Working with various foundations, organizations,
schools, non-profit agencies, and labor unions who fund and distribute
over 325,000 new coats each year, children across the United States are
empowered to attend school with pride and play outside on cold winter
days. Coats are manufactured to Operation Warm’s high-quality
specifications in the United States and offshore. Since beginning in
2002, 2 million children have received the gift of a brand new Operation
Warm winter coat. Learn more at www.operationwarm.org.