‘Harry Potter and the Cursed Child’ Midnight Book Release Marks Largest Attended Event in Books-A-Million History

Midnight magic festivities honored eighth installment of JK Rowling’s
best-selling fictional series

BIRMINGHAM, Ala.–(BUSINESS WIRE)–#BAMHarryPotter–As a premier book retailing chain in the United States, Books-A-Million
celebrated the official script book release of “Harry Potter and the
Cursed Child – Parts I & II,”
the theatrical eighth installment
of JK Rowling’s best-selling Harry Potter series, on Saturday, July 30,
in its more than 260 locations across the country. Today,
Books-A-Million management is pleased to announce the Harry Potter
Midnight Release Party
was the largest attended event in the
company’s almost 100-year history! In addition to the book reveal at
midnight, the magical evening featured Harry Potter trivia, Marauder’s
Map scavenger hunts, wand crafts, costume contests and more spellbinding
festivities!

“The release of ‘Harry Potter and the Cursed Child’ was not only the
biggest book launch of the year, but it was also our most pre-ordered
book since ‘Harry Potter and the Deathly Hallows’ debuted in 2007,” said
Scott Kappler, Vice President of Marketing at Books-A-Million.
“Saturday’s Harry Potter Midnight Release Party served as a true
celebration of community, as generations of Potter fans came together
for a literary phenomenon that has captivated the world for almost two
decades, and we are honored to have been a part of the magic!”

For Potter fans who were unable to attend the book release on Saturday, “Harry
Potter and the Cursed Child – Parts I & II,”
as well as the
complete Harry Potter book series, is now available in-store or online
at www.booksamillion.com.

ABOUT BOOKS-A-MILLION

Books-A-Million, headquartered in Birmingham, Alabama, is the second
largest chain of bookstores in the United States. Books-A-Million got
its start in 1917 as a magazine stand in Florence, Alabama and now
operates over 250 stores in the 32 states as well as an online store at http://www.booksamillion.com.
While Books-A-Million’s presence has grown, the goal has remained the
same: to serve each community with the best selection of books, toys,
tech and more, all at great prices. Find the nearest Books-A-Million at http://www.booksamillion.com/storefinder.

Follow Books-A-Million on Twitter (http://twitter.com/booksamillion)
and like us on Facebook (http://facebook.com/booksamillion).

Contacts

BRAVE Public Relations
Chelsea Bohannon, 404-233-3993
cbohannon@bravepublicrelations.com/
or
BRAVE
Public Relations
Jennifer Walker, 404-233-3993
jwalker@bravepublicrelations.com