Hasbro Delivers the World’s Best Play Experiences at 2016 American International Toy Fair

Company Unveils New Introductions from NERF, PLAY-DOH, MY LITTLE
PONY, TRANSFORMERS and More

PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro,
Inc.
 (NASDAQ: HAS) will showcase its 2016 portfolio of innovative
brand experiences at the American International Toy Fair in New York
City.


“We look forward to unveiling the latest innovative play experiences
from the Hasbro brand portfolio,” said John Frascotti, President, Hasbro
Brands. “We are continuing to invest in strong entertainment
brand-driven storytelling across all media, including, television, film,
digital, toys, games and consumer products, and to provide our audiences
with more ways to experience our brands than ever before.”

Visit newsroom.hasbro.com to
view Hasbro’s 2016 Toy Fair Media Kit.

ABOUT HASBRO

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
product licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, ALLSPARK PICTURES, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

PRODUCTS FOR SLIDESHOW:

PLAY-DOH TOWN 3 IN 1 TOWN CENTER Playset

MONOPOLY ULTIMATE BANKING Game

MY LITTLE PONY EXPLORE EQUESTRIA CRYSTAL EMPIRE Playset

NERF N-STRIKE MODULUS TRI-STRIKE Blaster

NERF REBELLE PLATINUM Bow

TRANSFORMERS GENERATIONS TITANS RETURN FORTRESS MAXIMUS Action Figure

LITTLEST PET SHOP PET SHOP Playset

FURREAL FRIENDS TORCH MY BLAZIN’ DRAGON Pet

SIMON AIR Game

BOP IT Game

YO-KAI WATCH & MEDAL MYSTERY BAG Assortment

DISNEY PRINCESS ROYAL SHIMMER Dolls (photo of all 11)

MARVEL CAPTAIN AMERICA CIVIL WAR CAPTAIN AMERICA BLASTER REVEAL SHIELD

STAR WARS InteracTech Stormtrooper Figure

DreamWorks TROLLS HUG TIME POPPY Doll

LOVE2LEARN ELMO Plush Toy and App

Contacts

Hasbro, Inc.
Media Relations:
Crystal Flynn
crystal.flynn@hasbro.com
or
Kristina
Timmins
Kristina.timmins@hasbro.com
or
Investor
Relations
:
Debbie Hancock
Debbie.hancock@hasbro.com