Hasbro Reports First $5 Billion Revenue Year with Growth in Revenue, Operating Profit and Net Earnings for Full-Year 2016

Board of Directors Increases Quarterly Dividend 12%, or $0.06 per
share, to $0.57 per share

Full-Year 2016

• 2016 full-year net revenues of $5.02B increased 13%, including a
  negative $61.0 million impact of foreign exchange; Revenues grew 14%
  excluding the negative impact of foreign exchange;
• 2016 revenues grew in all major operating segments: 15% in the U.S.
  and Canada segment; 11% in the International segment; and 8% in the
  Entertainment and Licensing segment;
• Games category revenues increased 9%; Revenues also grew in both
  the Girls and Boys categories; Franchise Brand revenues grew 2% and
  Partner Brand revenues increased 28%;
• 2016 Operating profit increased 14% to $788.0M; Net earnings
  increased 22% to $551.4 million or $4.34 per diluted share;
• $774.9 million in operating cash flow generated during the year;
  Year-end cash and cash equivalents of $1.28B; Inventories flat
  year-over-year;
• Company returned $400.2 million to shareholders in 2016; $248.9
  million in dividends and $151.3 million in share repurchases.

Fourth Quarter 2016

• Fourth Quarter net revenues increased 11% to $1.63 billion; Net
  earnings increased 10% to $192.7 million, or $1.52 per diluted share.

PAWTUCKET, R.I.–(BUSINESS WIRE)–$HAS #HASEarnings—Hasbro,
Inc. (NASDAQ: HAS) today reported financial results for the
full-year and fourth quarter 2016. Net revenues for the full-year 2016
increased 13% to $5.02 billion versus $4.45 billion in 2015. Excluding a
negative $61.0 million impact from foreign exchange, 2016 revenues
increased 14%.

As reported net earnings for the full-year 2016 increased 22% to $551.4
million, or $4.34 per diluted share, compared to $451.8 million, or
$3.57 per diluted share in 2015. Adjusted net earnings for the full-year
2016 were $566.1 million, or $4.46 per diluted share. Adjusted 2016
earnings exclude a pre-tax $32.9 million, or $0.12 per diluted share,
non-cash fourth quarter goodwill impairment charge related to Backflip
Studios. Adjusted full-year 2016 net earnings compares to 2015 adjusted
net earnings of $445.0 million, or $3.51 per diluted share, which
exclude a pre-tax gain of $9.6 million from the sale of the Company’s
manufacturing operations in East Longmeadow, MA and Waterford, Ireland.

“Hasbro’s global team delivered a tremendous 2016. We reached the $5
billion revenue mark for the first time in company history, we improved
profitability and we invested to grow Hasbro over the long-term while
increasing our dividend and share repurchase levels,” said Brian
Goldner, Hasbro’s Chairman, President and Chief Executive Officer.
“Hasbro’s foresight to build brands led by storytelling, consumer
insights and innovation, combined with the relentless execution of our
Brand Blueprint including investments in entertainment and digital
gaming, is driving our business and creating long-term strategic
differentiators for Hasbro. We are well positioned for a successful 2017
and the continued advancement of Hasbro’s brand-building capabilities
for years to come.”

“Our strong top line performance continued in the fourth quarter and we
profitably grew Hasbro throughout the year,” said Deborah Thomas,
Hasbro’s Chief Financial Officer. “Looking ahead, we are very well
positioned to support our business. We continue investing in our
industry-leading brands, our differentiated capabilities around the
Brand Blueprint and in our systems to support long-term, cost efficient
business growth. We ended the year with $1.28 billion in cash,
inventories in line with last year, and we paid out $400 million to
shareholders through dividends and share repurchases.”

Fourth Quarter 2016 Financial Results

Fourth quarter 2016 net revenues increased 11% to $1.63 billion compared
to $1.47 billion in 2015. Excluding a negative $11.9 million impact from
foreign exchange, fourth quarter 2016 revenues increased 12%.

As reported net earnings for the fourth quarter 2016 increased 10% to
$192.7 million, or $1.52 per diluted share, compared to $175.8 million,
or $1.39 per diluted share in 2015. Adjusted net earnings for the fourth
quarter 2016 were $207.4 million, or $1.64 per diluted share, excluding
a pre-tax $32.9 million, or $0.12 per diluted share, non-cash fourth
quarter goodwill impairment charge related to Backflip Studios.

Full-Year 2016 Major Segment Performance

Note: Full-year 2016 Entertainment and Licensing segment operating
profit includes a fourth quarter 2016 non-cash goodwill impairment
charge. The impact of that charge and the impact on the fourth
quarter and full-year 2015 segment operating profit from the sale of
manufacturing operations is outlined in the attached schedule “Net
Earnings and Earnings per Share Excluding Goodwill Impairment and Gain
on Sale of Manufacturing Operations.”

Full-year 2016 U.S. and Canada segment net revenues increased 15% to
$2.56 billion compared to $2.23 billion in 2015. Growth in the Girls,
Games and Boys categories offset a decline in the Preschool category.
The U.S. and Canada segment reported operating profit growth of 21% to
$522.3 million, or 20.4% of net revenues, compared to $430.7 million, or
19.4% of net revenues in 2015.

International segment net revenues increased 11% to $2.19 billion
compared to $1.97 billion in 2015, behind growth in all four product
categories: Girls, Preschool, Games and Boys. On a regional basis,
Europe revenues increased 14%, Latin America grew 9% and Asia Pacific
was up 6%. Emerging markets increased 9%. Excluding an unfavorable $58.4
million impact of foreign exchange, net revenues in the International
segment grew 14%, increasing 15% in Europe, 18% in Latin America and 7%
in Asia Pacific. Emerging markets increased approximately 12% absent the
impact of foreign exchange. International segment operating profit
increased 15% to $294.5 million, or 13.4% of revenues, compared to
$255.4 million, or 13.0% of net revenues.

Entertainment and Licensing segment net revenues increased 8% to $265.2
million compared to $244.7 million in 2015. Full-year gains were driven
by growth in Consumer Products and Digital Gaming, as well as the
addition of Boulder Media. As reported operating profit was $49.9
million compared to $76.9 million in 2015. Adjusted operating profit was
$82.7 million, which excludes a pre-tax $32.9 million, or $0.12 per
diluted share, non-cash fourth quarter goodwill impairment charge
related to Backflip Studios.

Fourth Quarter and Full-Year 2016 Product
Category Performance

Boys category revenues for the full-year 2016 increased 4% to $1.85
billion. Revenue growth for the year was driven by gains in Franchise
Brand NERF, as well as shipments of YO-KAI WATCH.

Games category revenues for the year increased 9% to $1.39 billion.
Hasbro’s differentiated gaming portfolio drove growth across gaming
formats, including face-to-face gaming, off-the-board gaming and digital
gaming. Franchise Brand MAGIC: THE GATHERING revenues increased for the
eighth straight year, along with growth in PIE FACE, DUEL MASTERS,
SIMON, BOP-IT and the successful launch of the SPEAK-OUT game.

Girls category revenues in 2016 grew 50% to a record $1.19 billion. The
category benefited from shipments of Hasbro’s line of DISNEY PRINCESS
and DISNEY FROZEN fashion and small dolls, the successful launch of
DREAMWORKS’ TROLLS and significant growth from BABY ALIVE. Additional
revenue growth came from Hasbro brands including FURREAL FRIENDS and
EASY-BAKE OVEN products.

Preschool category revenues declined 1% to $589.2 million in 2016. The
fifth consecutive year of revenue growth in Franchise Brand PLAY-DOH was
more than offset by declines in PLAYSKOOL HEROES and core PLAYSKOOL
items.

Beginning with the first quarter 2017 earnings, Hasbro will report its
revenue by brand portfolio: Franchise Brands, Partner Brands, Hasbro
Gaming and Emerging Brands. At that time, the Company will cease
providing a revenue breakdown by product category: Boys, Games, Girls
and Preschool. Fourth quarter and full-year 2016 and 2015 brand
portfolio revenue is available in the following table.

Fourth Quarter and Full-Year 2016 Brand
Portfolio Performance

*Hasbro’s total gaming category, including all gaming revenue, most
notably MAGIC: THE GATHERING and MONOPOLY, totaled $518.7 million for
the fourth quarter 2016, up 11%, and $1,387.1 million, up 9%, for the
full year 2016. Hasbro believes its gaming portfolio is a competitive
differentiator and views it in its entirety.

Dividend and Share Repurchase

In 2016, Hasbro returned $400.2 million to shareholders including $248.9
million in cash dividends. Hasbro’s Board of Directors has declared a
quarterly cash dividend of $0.57 per common share. This represents an
increase of $0.06 per share, or 12%, from the previous quarterly
dividend of $0.51 per common share. The dividend will be payable on May
15, 2017 to shareholders of record at the close of business on May 1,
2017.

In 2016, Hasbro repurchased 1.89 million shares at a total cost of
$151.3 million and an average price of $79.86 per share. At year end,
$328.0 million remained available in the current share repurchase
authorization.

Conference Call Webcast

Hasbro will webcast its fourth quarter and full-year 2016 earnings
conference call at 8:30 a.m. Eastern Time today. To listen to the live
webcast and access the accompanying presentation slides, please go to http://investor.hasbro.com.
The replay of the call will be available on Hasbro’s web site
approximately 2 hours following completion of the call.

Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company’s Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.

Certain statements in this release contain “forward-looking statements”
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements include expectations concerning the Company’s
potential performance in the future, including with respect to
anticipated future benefits from investments in the Company’s business
and strategic efforts to grow the Company’s brand portfolio and content
delivery over the longer-term, and the Company’s ability to achieve its
other financial and business goals and may be identified by the use of
forward-looking words or phrases. The Company’s actual actions or
results may differ materially from those expected or anticipated in the
forward-looking statements due to both known and unknown risks and
uncertainties. Specific factors that might cause such a difference
include, but are not limited to: (i) the Company’s ability to design,
develop, produce, manufacture, source and ship products on a timely and
cost-effective basis, as well as interest in and purchase of those
products by retail customers and consumers in quantities and at prices
that will be sufficient to profitably recover the Company’s costs; (ii)
downturns in economic conditions affecting the Company’s markets which
can negatively impact the Company’s retail customers and consumers, and
which can result in lower employment levels, lower consumer disposable
income and spending, including lower spending on purchases of the
Company’s products; (iii) other factors which can lower discretionary
consumer spending, such as higher costs for fuel and food, drops in the
value of homes or other consumer assets, and high levels of consumer
debt; (iv) potential difficulties or delays the Company may experience
in implementing cost savings and efficiency enhancing initiatives; (v)
other economic and public health conditions or regulatory changes in the
markets in which the Company and its customers and suppliers operate
which could create delays or increase the Company’s costs, such as
higher commodity prices, labor costs or transportation costs, or
outbreaks of disease; (vi) currency fluctuations, including movements in
foreign exchange rates, which can lower the Company’s net revenues and
earnings, and significantly impact the Company’s costs; (vii) the
concentration of the Company’s customers, potentially increasing the
negative impact to the Company of difficulties experienced by any of the
Company’s customers or changes in their purchasing or selling patterns;
(viii) consumer interest in and acceptance of the Discovery Family
Channel, and content created by Hasbro Studios and Allspark Pictures;
(ix) the inventory policies of the Company’s retail customers, including
retailers’ potential decisions to lower their inventories, even if it
results in lost sales, as well as the concentration of the Company’s
revenues in the second half of the year, which coupled with reliance by
retailers on quick response inventory management techniques increases
the risk of underproduction of popular items, overproduction of less
popular items and failure to achieve compressed shipping schedules; (x)
delays, increased costs or difficulties associated with any of our or
our partners’ planned digital applications or media and entertainment
initiatives; (xi) work disruptions, which may impact the Company’s
ability to manufacture or deliver product in a timely and cost-effective
manner; (xii) the bankruptcy or other lack of success of one of the
Company’s significant retailers which could negatively impact the
Company’s revenues or bad debt exposure; (xiii) the impact of
competition on revenues, margins and other aspects of the Company’s
business, including the ability to offer Company products which
consumers choose to buy instead of competitive products, the ability to
secure, maintain and renew popular licenses and the ability to attract
and retain talented employees; (xiv) concentration of manufacturing for
many of the Company’s products in the People’s Republic of China and the
associated impact to the Company of social, economic or public health
conditions and other factors affecting China, the movement of products
into and out of China, the cost of producing products in China and
exporting them to other countries; (xv) the risk of product recalls or
product liability suits and costs associated with product safety
regulations; (xvi) changes in laws or regulations in the United States
and/or in other major markets in which the Company operates, including,
without limitation, with respect to taxes, tariffs or product safety,
which may increase the Company’s product costs and other costs of doing
business, and reduce the Company’s earnings, (xvii) failure to realize
the planned benefits from any investments or acquisitions made by the
Company, (xviii) the impact of other market conditions, third party
actions or approvals and competition which could reduce demand for the
Company’s products or delay or increase the cost of implementation of
the Company’s programs or alter the Company’s actions and reduce actual
results; (xix) the impact of litigation or arbitration decisions or
settlement actions; and (xx) other risks and uncertainties as may be
detailed from time to time in the Company’s public announcements and
Securities and Exchange Commission (“SEC”) filings. The Company
undertakes no obligation to make any revisions to the forward-looking
statements contained in this release or to update them to reflect events
or circumstances occurring after the date of this release.

This press release includes non-GAAP financial measures as defined under
SEC rules. Other companies may calculate these measures differently.
These non-GAAP financial measures include EBITDA. EBITDA represents net
earnings attributable to Hasbro, Inc. excluding net loss attributable to
noncontrolling interests, interest expense, income taxes, depreciation
and amortization. As required by SEC rules, we have provided
reconciliation on the attached schedule of this measure to the most
directly comparable GAAP measure. Management believes that EBITDA is one
of the appropriate measures for evaluating the operating performance of
the Company because it reflects the resources available for strategic
opportunities including, among others, to invest in the business,
strengthen the balance sheet, and make strategic acquisitions.

The press release also includes certain of the Company’s 2016 and 2015
cost and expenses, income tax expense, net earnings and diluted earnings
per share excluding the impact of the non-cash goodwill impairment
charge and the gain on the sale of the Company’s manufacturing
operations in East Longmeadow, MA and Waterford, Ireland. Management
believes that the presentation excluding the impact of the goodwill
impairment charge and the gain on the sale of the manufacturing
operations provides a useful measure of the underlying operations of the
Company. In addition, the press release includes the increases in the
Company’s International segment and certain region net revenues
excluding the impact of changes in exchange rates. The impact of changes
in exchange rates is calculated by translating the 2016 local currency
revenues at 2015 actual rates and comparing this amount to the 2016
reported revenues. Management believes that the presentation excluding
the impact of exchange rate changes provides information that is helpful
to an investor’s understanding of the underlying business performance
absent exchange rate fluctuations which are beyond the Company’s
control. These measures should be considered in addition to, not as a
substitute for, or superior to, net earnings or other measures of
financial performance prepared in accordance with GAAP as more fully
discussed in the Company’s financial statements and filings with the
SEC. As used herein, “GAAP” refers to accounting principles generally
accepted in the United States of America.

HAS-E

Contacts

Hasbro, Inc.
Investor Contact
Debbie Hancock, 401-727-5401
debbie.hancock@hasbro.com
or
Press
Contact
Julie Duffy, 401-727-5931
julie.duffy@hasbro.com

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