Hasbro’s Iconic PLAY-DOH Brand Celebrates Its 60th Birthday on World PLAY-DOH Day

PLAY-DOH Fans Invited to Open a Can of Imagination and Predict What’s
Possible in the Next 60 Years

PAWTUCKET, R.I.–(BUSINESS WIRE)–Today, Hasbro
(NASDAQ: HAS) is celebrating World PLAY-DOH Day – and the iconic brand’s
60th birthday – by inviting PLAY-DOH fans around the world to
share what they imagine life will look like 60 years into the future!
Since its 1956 debut, the iconic yellow can has expanded into more than
80 countries across the globe with more than 3 billion cans of PLAY-DOH
compound sold, making it one of Hasbro’s leading franchises.


Celebrated since 2006, World PLAY-DOH Day inspires artists of all ages
to open a can of imagination for creatable, makeable PLAY-DOH fun. This
year, the PLAY-DOH community is commemorating the brand’s past by
looking to the future, imagining what fashion, food, science, life, and
the world as a whole will look like in the next 60 years.

World PLAY-DOH Day is a truly global celebration, and to engage families
in the September 16 festivities, parents from around the world were
invited to share their little ones’ imaginative predictions on social
media. As part of today’s World PLAY-DOH Day celebrations, the beloved
brand is bringing those visions to life with a collection of futuristic
sculpts – based on concepts from the youngest members of the fan
community – made out of 100 percent PLAY-DOH compound!

A childhood staple since its introduction in 1956, the PLAY-DOH brand
has captivated the imaginations of children across the globe. Today,
Hasbro continues to innovate and expand the brand with offerings like
the Amazon Dash Button for the PLAY-DOH brand, released by Amazon in
June 2016.

“Continuous innovations – while staying true to that classic, creative
play – have shaped PLAY-DOH into one of Hasbro’s most popular
franchises,” said Greg Lombardo, vice president of marketing for the
PLAY-DOH brand. “This year, we’re celebrating much more than 60
successful years, we’re building excitement and momentum for the future
ahead.”

To join in today’s World PLAY-DOH Day celebrations, share your
predictions for the future on social media using #PLAYDOH60 and
#WORLDPLAYDOHDAY, and join the conversation with the brand on Instagram
(@PLAY-DOH) and Facebook (Facebook.com/PLAYDOH).
To learn more about the PLAY-DOH brand, visit www.PLAYDOH.com.

HAS-P

About Hasbro

Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences.
 From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company’s Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

Contacts

Hasbro
Kristina Timmins, 401-727-5973
kristina.timmins@hasbro.com