Today, the Hispanic Dental Association (HDA) and Oral Health America
(OHA), together with Crest and Oral-B, are convening a day of advocacy
on Capitol Hill to address the urgent need for oral health education and
prevention among the U.S. Hispanic population and other vulnerable
minority groups, which lag behind the general population when it comes
to basic oral health. The event is part of the third annual Fall for
Smiles® campaign, which is led by OHA, reminding policymakers
and the public about the importance of oral health, among other health
According to a survey titled Hispanics Open Up About Oral Health Care,
which was led by the HDA Foundation and sponsored by Crest and Oral-B,
two thirds (67%) of Hispanics rated their overall oral health as
excellent or good; however, almost the same percentage (65%) experienced
at least one oral health issue in the past year.1 The survey
also found that Hispanics have misperceptions and knowledge gaps when it
comes to basic oral health. For instance, almost one-third of Hispanics
(30%) are either unsure or believe that cavities will go away on their
own if you brush regularly, which is actually false.1
These statistics underscore that there is a true need for oral health
education and prevention among the Hispanic population, said Lilia
Larin, D.D.S, President, HDA. Today, we call on the policy leaders in
Washington to help us educate the Hispanic community on the long-term
benefits of oral health care and to overcome these well-documented
misperceptions. We need to raise this serious oral health care issue to
the national level.
Together, the HDA, OHA, Crest and Oral-B are committed to educating the
community about the importance of oral care and to help the U.S.
Hispanic population overcome barriers they face when it comes to
achieving optimal oral health.
We are proud to partner with the HDA, Crest and Oral-B on this
initiative, and we share their commitment to the U.S. Hispanic
population, especially when it comes to their oral health, said Beth
Truett, President and CEO, Oral Health America. It is our goal to help
create oral health equity and end oral health disparities for all
Americans, particularly those that are most vulnerable.
To learn more about the survey findings, please visit www.hdassoc.org
To learn more about Fall for Smiles, visit www.oralhealthamerica.org/fallforsmiles.
About the Hispanic Dental Association (HDA)
Hispanic Dental Association is a national, non-profit organization
comprised of oral health professionals and students dedicated to
promoting and improving the oral health of the Hispanic community and
providing advocacy for Hispanic oral health professionals across the
U.S. The Association works with a wide spectrum of individuals and
organizations to communicate to Hispanic and non-Hispanic dental
professionals, students and the public.
About Oral Health America (OHA)
is a national, non-profit organization dedicated to changing lives by
connecting communities with resources to increase access to care,
education and advocacy for all Americans, especially those most
vulnerable. More information about Fall for Smiles: www.oralhealthamerica.org/fallforsmiles.
A trusted leader in
oral health, Crest was the first oral care brand to secure the American
Dental Association (ADA) Seal of Acceptance for a clinically proven
fluoride toothpaste. Since first introducing fluoride toothpaste 54
years ago, it is estimated that Crest has helped prevent more than half
a billion cavities in the U.S. Headquartered in Cincinnati, OH, Crest is
owned and distributed by Procter & Gamble.
Oral-B is the
worldwide leader in the over $5 billion brushing market. Part of Procter
& Gamble, the brand includes manual and power toothbrushes for children
and adults, oral irrigators and interdental products, such as dental
floss. Oral-B toothbrushes are used by more dentists in the world than
any other brand.
Hispanics Open Up About Oral Health Care
GfK Roper Public Affairs & Corporate
Communications conducted the survey from July 28 August 24, 2011. GfK
Roper surveyed 1,000 Hispanic adults and 1,000 adults from the general
population aged 18 and older who live in the continental U.S. Survey
results were balanced to ensure that the age, gender, education and
region of the participants reflected the Hispanic population and overall
population in the U.S. Results of any sample are subject to sampling
variation. The chances are 95 in 100 that a survey result does not vary
by more than plus or minus three percentage points from the result if
interviews had been conducted with all persons in the universe
represented by the sample. In other words, the margin of error is +/-3
percentage points at the 95% confidence level.
1. GfK Roper Public Affairs & Corporate Communications, Hispanic Dental
Association Foundation, Crest and Oral-B. Hispanics Open Up About Oral
Health Care. 2011.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50400835&lang=en