H&M’s For Every Victory Campaign Film Celebrates Personal Achievements

NEW YORK–(BUSINESS WIRE)–#CaitlynJennerH&M’s For Every Victory campaign film celebrates the power
of sports and self-belief to transform people’s lives. The film is
released to coincide with the For Every Victory sports-collection
which is available in stores and online this week.

“I truly believe in the power of sports to bring positive change to
people’s lives. This is why I’m so proud to be part of the For Every
campaign, because it reminds me of the strength and bravery
of people around the world to be their authentic selves and overcome any
obstacles that may come their way,” says Caitlyn Jenner, former Olympic
decathlon gold medallist who dared to stand up for her true identity and
is starring in the film.

The film also includes characters such as Chelsea Warner, a gymnast who
has never let Down syndrome halt her progress; surfer Mike Coots who
still takes to his board even though he lost his leg in a shark attack
and boxer Namibia Flores who has fought against prejudice to pursue her
dreams. The film also features the rugby team King Cross Steelers, which
has helped change perceptions about sexual orientation and sports; a
female skate crew who think of their sport as a universal language and a
form of creative expression; and Jose Aballi who won’t let any obstacles
stop his dream of becoming a professional baseball player.

For the campaign film, click here.

For behind the scenes images, click here.

For an interview with Caitlyn Jenner, click here.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and
quality at the best price in a sustainable way. In addition to H&M, the
group includes the brands & Other Stories, Cheap Monday, COS, Monki and
Weekday as well as H&M Home. The H&M Group has more than 4,000 stores in
62 markets including franchise markets. In 2015, sales including VAT
were SEK 210 billion and the number of employees is more than
148,000. For further information, visit hm.com.


Marybeth Schmitt, 646-336-3200
Wilmot Communications
Gina Folin, 212-206-7447