House of Blues Entertainment and Downy Unstopables™ Team Up for Jesse & Joy’s “Latinos Imparables” Tour

Mexican pop duo Jesse & Joy announced this morning the kickoff of their first U.S. tour, “Latinos Imparables”, presented by Downy Unstopables™ in partnership with House of Blues Entertainment. The tour will start on May 22 in San Francisco, with a last stop in Dallas on June 12. Special guests will be Mexican singer Lilo.

“Jesse & Joy is one of the most exciting groups in Latin Music today and we are pleased that they are headlining the inaugural ‘Latinos Imparables’ tour, presented by Downy,” said Manuel Moran, vice president, Latin programming and touring, Live Nation. “The partnership with Downy enables us to combine both companies’ resources to reach new audiences.”

Downy Unstopables™ is a fun and easy-to-use scent booster that is added at the start of the wash to infuse fabrics with freshness that can last up to 12 weeks in storage. The Downy team will be putting to the test the freshness power of Downy Unstopables™ by washing key wardrobe pieces from Jesse & Joy. At various stops along the tour, the garments will be pulled out from storage to show that they remain fresh, right up until the 12th week.

“We are very excited to be supporting Jesse & Joy’s first U.S. tour, which offers the perfect space to test the long-lasting freshness power of Downy Unstopables,” said Carolina Rogoll, Downy Brand Manager. “We know from research that long-lasting freshness is a key result that consumers are seeking when doing laundry, and what better way to show how Downy Unstopables works than by using it on the traveling wardrobe for this tour?” added Rogoll.

Five-time Latin Grammy Award winners Jesse & Joy are a Mexican pop alternative-folk duo, who have achieved gold and platinum record sales in Mexico and established themselves as one of the most important and influential artists on the current pop scene. The Warner Music Mexico’s recording artists have cut three studio albums and were nominated for their first Grammy Award for Best Latin Pop Album (¿Con Quién Se Queda El Perro?) in 2013. The brother-sister duo have been awarded this past year with two Premio Lo Nuestro, one Cadena Dial award (Spain) and one Premio Telehit (Mexico).

Lilo, a Mexican singer-songwriter, will be the supporting act. Her track “Mr. Hollywood” served as the theme song for the MTV series “Popland” and MTV most recently premiered her track “Si Te Vas” on “Ultimo Año.” Lilo’s track “Cuentos de Radio” served as the anthem for the Nike campaign “Nosotras Corremos.” Starbucks/iTunes chose her song, “Ciudad Carmelo,” as their Pick of the Week in Mexico with 50,000 downloads.

The Jesse & Joy “Latinos Imparables” Tour will benefit from a full service marketing campaign, including featured placement across all Live Nation, Ticketmaster and House of Blues websites and email marketing; social media marketing, and special in-venue promotions. In addition, Downy and Live Nation Studios will create eight video segments for the tour (including one where the tour stylist Francis Bertrand will showcase the tour wardrobe selection and preparation).

More information may be obtained by visiting www.houseofblues.com. For more information and access to tour concert content, visit www.latinosimparables.com. The official hash tag for the tour is #latinosimparables

The Jesse & Joy “Latinos Imparables” Tour, presented by Downy Unstopables Dates:

Wednesday, May 22, 2013   San Francisco   Regency
Thursday, May 23, 2013 Las Vegas House of Blues
Sunday, May 26, 2013 San Diego House of Blues
Monday, May 27, 2013 Anaheim House of Blues
Tuesday, May 28, 2013 Los Angeles The Wiltern
Wednesday, May 29, 2013 Chicago House of Blues
Wednesday, June 5, 2013 New York City The Gramercy
Thursday, June 6, 2013 Silver Springs, MD The Fillmore
Friday, June 7, 2013 Charlotte The Fillmore
Sunday, June 9, 2013 Fort Lauderdale Revolution Live
Tuesday, June 11, 2013 Houston House of Blues
Wednesday, June 12, 2013 Dallas House of Blues
 

About The House Of Blues

With 38 owned/operated clubs and theaters, The House of Blues Entertainment portfolio, a division of Live Nation, is wide-ranging including the legendary Fillmores and the intimate House of Blues clubs throughout the United States. House of Blues Entertainment is the country’s pre-eminent live music venue collection featuring state-of-the-art sound and lighting technology in one-of-a-kind custom designed environments aimed to bring fans and artists together in unparalleled musical environments.

About Downy

Downy® offers a line of advanced fabric care conditioning products that helps keep clothes feeling soft and smelling fresh. Downy’s family of liquid fabric softener includes: Ultra Downy, Downy with Febreze® Fresh Scent, Downy Unstopables™ and Downy Infusions®. Downy also offers a variety of dryer sheets. For more information, please visit www.Downy.com.