Hyatt Regency Joins Forces with Fast Company and Inc. to Show Travelers Why “It’s Good Not to Be Home”

Guía de Regalos

Hyatt Regency brand campaign invites guests to share innovative ideas
around why “It’s Good Not to Be Home”

Celebrity Trainer Gunnar Peterson and James Beard Award-winning
Pastry Chef and Cronut® Creator Dominique Ansel tapped to bring guests’
ideas to life

CHICAGO–(BUSINESS WIRE)–The Hyatt
Regency
brand, a member of the Hyatt
Gold Passport
family of brands, is bringing back its integrated
global marketing campaign, “It’s Good Not to Be Home,” to celebrate the
ways Hyatt Regency hotels and resorts help guests make the most of being
away. “It’s Good Not to Be Home” was born from a simple human truth: as
much as guests like to be home, they enjoy the freedom to break from
routine while traveling.

Now in its second year, the multi-million-dollar campaign is aimed at
both consumers and meeting planners, and includes TV, digital, out of
home and print media, and social media support, as well as in-hotel
activations.

Strategic Collaborations with Fast Company and Inc.

As part of the Hyatt Regency brand’s collaboration with Fast
Company 
and Inc., entrepreneurial-minded business
travelers in the United States will have the opportunity to share why
“It’s Good Not to Be Home” while on the road by submitting fun,
innovative ideas using #HyattRegencyContest. Two winners will then be
selected to bring their ideas to life with the help of personal trainer
Gunnar Peterson and James Beard Award-winning pastry chef and Cronut®
creator Dominique Ansel who will use their entrepreneurial skills to
help make the winners’ suggestions a reality. The winners’
creations will then be revealed at an experiential event in November,
and furthermore, the winners’ ideas may be implemented into Hyatt
Regency hotels. For full official rules of the contest, visit www.fastcompany.com/its-good-not-to-be-home.

“We’re excited to debut the latest extension of the campaign with Fast
Company
and Inc. to delve even deeper into why it’s good not
to be home and to discover new ideas for making the business travel
experience even better with the help of some of today’s most creative
entrepreneurs,” said Sandra Cordova Micek, senior vice president global
brands, Hyatt. “We can’t wait to hear about the hotel innovations these
travelers and entrepreneurs come up with and how we might help make them
a reality at Hyatt Regency locations around the world.”

Hyatt Regency Hotels Celebrate Global Activations

Through October 14, Hyatt Regency hotels and resorts around the world
will offer a series of in-hotel activities and events that will surprise
guests and remind them why “It’s Good Not to Be Home,” from pop-up spa
treatments in the lobby to special in-room amenities.

“The care our colleagues provide allows our guests to enjoy time away
from home. By delighting our guests through a series of special
offerings and amenities, Hyatt Regency hotels are creating fun and
clever ways to show them how great life can be on the road,” continued
Cordova Micek.

The Hyatt Regency Experience

The Hyatt Regency brand continues to evolve its stay experience in a
continuous effort to help guests be at their best. From complimentary
Wi-Fi to new guestroom prototypes to redesigned social spaces, guests
enjoy a seamless technology experience and space designed to uniquely
fit their needs. Whether they are staying for work or play, Hyatt
Regency hotels and resorts strive to help guests make the most of being
away from home.

The Hyatt Regency brand’s “It’s Good Not to be Home” video assets can be
found on YouTube.

The term “Hyatt” is used in this release for convenience to refer to
Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Regency

The Hyatt Regency brand prides itself on connecting travelers to who and
what matters most to them. More than 168 conveniently located Hyatt
Regency urban and resort locations in over 30 countries around the world
serve as the go-to gathering space for every occasion – from efficient
business meetings to memorable family vacations. The brand offers a
one-stop experience that puts everything guests need right at their
fingertips. Hyatt Regency hotels and resorts offer a full range of
services and amenities, including notable culinary experiences;
technology-enabled ways to collaborate; the space to work, engage or
relax; and expert planners who can take care of every detail. For more
information, please visit hyattregency.com.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation (NYSE: H), headquartered in Chicago, is a
leading global hospitality company with a portfolio of 12 premier brands
and 667 properties in 54 countries, as of June 30, 2016. The Company’s
purpose to care for people so they can be their best informs its
business decisions and growth strategy and is intended to create value
for shareholders, build relationships with guests and attract the best
colleagues in the industry. The Company’s subsidiaries develop, own,
operate, manage, franchise, license or provide services to hotels,
resorts, branded residences and vacation ownership properties, including
under the Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®,
Andaz®, Hyatt Centric
, The Unbound Collection by Hyatt, Hyatt
Place®,
 Hyatt House®, Hyatt Ziva, Hyatt
Zilara
™ and Hyatt Residence Club® brand
names and have locations on six continents. For more information, please
visit www.hyatt.com.

Contacts

Siân Martin
Hyatt
+1 312 780 5797
sian.martin@hyatt.com