i-5 Publishing Changes Corporate Name and Brand to Lumina Media™

New name and brand reflect new direction and focus for company

IRVINE, Calif.–(BUSINESS WIRE)–i-5 Publishing today announced that it is changing its corporate name
and rebranding the company as Lumina Media™.

“Lumina better represents the energy of our new company direction, and
the power that our iconic content has to inform, entertain, and delight
our passionate audiences,” said Lumina Media chairman, David Fry. “Our
logo and our new tagline, ‘You’ll Love This,’ highlight the tight
relationship between author and reader in today’s media world. Content
and conversation come together to create a unique value for our
consumers, our business audience and our corporate partners.”

Lumina Media has one simple objective – connect passionate and
enthusiastic audiences to top consumer brands and companies across all
mediums and platforms. The new company name and brand underscore the
company’s proven market expertise, innovative spirit and its ability to
deliver audiences that are engaged and connected. With extensive reach
and experience, the company’s media engages, informs and inspires, while
its platforms ensure the right media is delivered whenever, however and
wherever audiences want it.

As part of the name change and rebrand, the company is adopting a new
corporate and visual identity that includes a new logo, new tagline and
new corporate website (http://www.luminamedia.com).
The changes are effective immediately and the company will conduct all
future business under the new name and brand. The company’s
award-winning magazine titles, including Dogster, Catster, Horse
Illustrated
, Hobby Farms, Dogs in Review, VPN and
others and well-known digital properties, including Petcha.com and
others, will all be part of the Lumina Media portfolio.

The company will be officially introducing the new brand to the industry
today, Wednesday, March 16, during Global Pet Expo at the Orange County
Convention Center in Orlando, Florida. In conjunction with the launch,
the company will be hosting a VIP party and networking reception
(co-hosted by Lisa Vanderpump of “The Real Housewives of Beverly Hills”
and Vanderpump
Pets
and Shorty Rossi of Animal Planet’s “Pit Boss”) to celebrate
the new Lumina Media brand.

About Lumina Media

Lumina Media is a leading media company that connects brands with
passionate audiences of enthusiasts by providing iconic content across
all platforms. With extensive reach and experience, the company’s media
engages, informs and inspires, while its platforms ensure the right
media is delivered whenever, however and wherever audiences want it.
Founded in 2013, Lumina Media (formerly i-5 Publishing) is headquartered
in Irvine, Calif. For more information, visit www.luminamedia.com.

Contacts

Lumina Media
Cameron Triebwasser
949-855-8822, ext. 3345
ctriebwasser@luminamedia.com