impreMedia, the leading Hispanic news and information company, announced the launch of its interactive website: Quiero más fútbol (www.quieromasfutbol.com) for followers of the Mexican League, tournaments in Latin America and the qualifiers for the 2014 World Cup.
Quiero más fútbol (I Want More Soccer) is designed to satisfy the growing demand of Hispanic fans who consume information from a wide variety of multimedia devices. Quiero más fútbol is built with responsive design technology, which optimizes the site to adjust to each device. This gives the user the experience of seeing the information as if it were on an app instead of a regular web page.
We are very happy to be able to launch a product for Hispanic soccer fans in the United States, stated Fabián Santillán, Director of Product Management & Development at impreMedia. Quiero más fútbol is an exciting start to developing a leading product in the field of sports in order to capture both our audience and advertisers. Building a site that adjusts our content to all devices is a key element to reaching fans anywhere they go. Soccer fans want access to real-time information anytime, and we want to offer them the best. Using this type of technology is one of impreMedias Digital initiatives to meet the demands of the Hispanic market, according to Scarboroughs latest USA+ 2012 R2 study, 47% of Hispanic adults have a Smartphone and 18% own a tablet.
Today, the way Hispanics consume information has changed dramatically with more and more accessing from mobile devices, both phones and tablets, said Iván Adaime, VP of Digital for impreMedia. Soccer is part of Hispanics DNA. However, there is a lack of sites focused on this unique user who carry their passion for fútbol everywhere, at any time.
Information will be updated daily by an excellent group of reporters and journalists, with news, interviews, videos, high-resolution photo galleries of soccers best moments, and an area dedicated to the cheerleaders of the sport.
Professionals like Mario Concha, who with his sharp sense of humor, will analyze the highlights from the fields each week in his video column.
We will have the best content for every fan of the sport, said Hilda Garcia, Content Director for impreMedia. They can count on real-time results, statistics, analysis, videos, and photo galleries of the best plays and even images of team cheerleaders.
The interactive website also offers fans of the sport a good opportunity to express themselves. The user comments area will allow them to discuss the best and worst plays, the players, the stadiums, the details of each game, and of course, the refereeing.
impreMedia is continuing its growth in the digital space among Hispanics and keeping abreast of new technologies to become the go-to destination for the Latino public seeking diverse content, in this case, for soccer fans.
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia’s multi-platform offerings include: print, digital, mobile and events. Twenty-six percent of U.S. Hispanic adults use an impreMedia
product. impreMedia is also the nation’s largest Hispanic newspaper publisher with publications in top U.S. Hispanic markets, reaching 15 markets total that represent 57% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles, and El Diario/La Prensa in New York, both of which are 2012 NAHP Gold (La Opinión) and Silver (El Diario/La Prensa) award winners for outstanding Spanish daily. For more information, visit: