impreMedia, the leading Hispanic news and information company in the U.S., announced today the creation of a new Advertiser Solutions Department led by Director, Iraima Yepez. Fernando Lang also was promoted from Advertising Revenue and Operations Director, Digital Division to Senior Director, National Sales for all platforms.
We created this new department exclusively to provide our advertisers with innovative custom solutions that go far beyond traditional advertising, said Hernando Ruiz-Jiménez, impreMedias Executive Vice President. We are confident that with the addition of a creative force like Iraima, coupled with having all sales divisions under the same umbrella led by Fernando, impreMedia will now be in an even better position to deliver seamlessly integrated 360-degree consumer activations.
As Director of the Advertiser Solutions Department, Yepez primary responsibility will be to deliver creative ideas, programs and tools that increase consumer engagement and value to impreMedias growing roster of advertisers and brand partners. Most recently, she was Creative Director at PlanC. She is an award-winning advertising and social media entrepreneur and has worked for some of the largest Hispanic advertising agencies, including Leo Burnett, Y&R, Wing Latino, and Global Advertising.
In his new role as Senior Director, National Sales, Lang will be responsible for the management of all national integrated sales efforts across impreMedias newspaper, magazine and digital advertising platforms. Lang has an extensive and successful multiplatform career with La Nación in Argentina, where he most recently was in charge of all online advertising efforts across all properties.
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedias multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including IMPOWER, its Digital Publisher Group. 25.5% of U.S. Hispanic adults use an impreMedia network product. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impreMedia.net.