Text, audio and video content from the BBCs Spanish-language website, bbcmundo.com, is now available to users of the digital platforms of the leading Hispanic marketing and content company in the US, impreMedia, thanks to a syndication agreement.
Content from the award-winning website bbcmundo.com now appears on impreMedias leading digital outlets, laopinion.com and eldiariony.com. BBC Mundos journalism is well-known for challenging pre-conceptions and getting to the core of the issue be it current affairs, technology, science, health or culture.
The BBC Mundo website has a strong presence across Latin America where it has built a roster of syndication affiliates including some major national publications. It also attracts audiences from the US Hispanic and Spanish markets.
BBC Mundo Editor, Hernando Alvarez, comments: We are always keen to work with high-quality, established brands around the world. We are looking forward to expanding our user base thanks to this excellent collaboration.
Frederick Durman, Head of Business Development for Europe and Latin America, adds: We are delighted to have struck this multimedia agreement with impreMedia, a market leader in the US-Hispanic print and digital media. La Opinion and El Diario will help BBC Mundo reach new Spanish-speaking audiences especially in Los Angeles and New York.
impreMedia welcomes this agreement, believing the world-class content from BBC Mundo will further diversify impreMedias offer to its audience. This partnership will enrich our digital sites and will carry out our mission of satisfying our audience with the best quality information, says Juan Varela, impreMedias Content Director.
BBC Mundo is part of BBC World Service.
Notes to editors:
BBC Mundo is the BBCs online service for the Spanish-speaking world. Its website, bbcmundo.com, offers news, information and analysis in text, audio and video.
BBC World Service is an international multimedia broadcaster which delivers a wide range of language and regional services on radio, TV, online and via wireless handheld devices. BBC World Service uses multiple platforms to reach its weekly audience of over 191 million globally. The BBC attracts a weekly global audience of 265 million people to its international news services including BBC World Service, BBC World News television channel and bbc.com/news.
impreMedia is a leader in Hispanic content, insights and marketing company. With a portfolio of trusted, influential multimedia brands that reach a highly engaged, multi-generational Hispanic audience. impreMedia has a rich history of serving the Latino community. La Opinión in Los Angeles is the nations #1 Spanish-language daily newspaper. El Diario newspaper in New York just recently celebrated its centennial – 100 years of community influence. In addition, La Raza in Chicago, El Mensajero in San Francisco, La Prensa in Orlando and Rumbo-Digital in Houston. These publications demonstrate impreMedias strong local presence in the top DMAs that represent 59% of the 15 U.S. Hispanic market. It recently has expanded its portfolio, adding some digital-only products like Quiero Más Futbol and Chica Fresh. It also operates IMPOWER!, a premium content Network that increases it broad reach. With more than 8 Million monthly unique users, IMPOWER! is in Comscore’s Hispanic Ad Focus’ top ten. Data Sources: Geoscape, American Marketscape DataStreamTM 2014 Series.