Innovative Newton® Wovenaire® Crib Mattress Now Available at buybuy BABY®

Wovenaire Crib Mattress is the First 100% Breathable, Washable,
Hypoallergenic Crib Mattress

NEW YORK–(BUSINESS WIRE)–Newton®,
the creator of the Wovenaire® Crib Mattress, announced today its
revolutionary crib mattress will be available at select buybuy BABY®
stores nationwide and online at buybuybaby.com, beginning January 2016.
The Wovenaire® Crib Mattress is the first 100% breathable, washable,
hypoallergenic and recyclable crib mattress. It has been deemed the
‘safest crib mattress’ by the nation’s leading pediatricians, including
Dr. Jim Sears, co-host of The Doctors.


“Babies spend over 70% of their first year of life on their mattress.
Newton’s mattress is designed for a safer, healthier and better sleep
for babies, bringing comfort and peace of mind to families,” said
Michael Rothbard, Founder. “The innovative design allows air to flow
freely for optimal breathability and temperature regulation.” In a
recent independent test, the Wovenaire® Crib Mattress had a
significantly lower suffocation risk than leading “organic” and
“natural” mattresses. “Furthermore, the washable materials prevent dust
mites and allow parents to fully wash or spot clean with ease.”

Since its release in May 2015, the Wovenaire® Crib Mattress has garnered
numerous accolades including the 2015 Juvenile Products Manufacturers
Association (JPMA) Innovation Award. Most recently it was named a
finalist in the 2016 Cribsie Awards.

“Newton is bringing innovation and safety to one of the most important
spaces in the home. Especially for newborns as they grow, through the
rolling over phase and as they grow into toddlers, this mattress is very
unique,” said Dr. Deena Blanchard, Pediatrician Premier Pediatrics NYC.
“Moreover, with no foam, latex or adhesives, Newton is hypoallergenic,
free of off gassing and completely washable.”

The Wovenaire Crib Mattress allows air to flow freely for optimal
breathability and temperature regulation for baby. Additional mattress
features include:

  • Core made of 90% free air and 10% food-grade polymer, making it easy
    for caregivers to completely wash away mold and bacteria
  • Core is wrapped in a breathable, three-dimensional hypoallergenic
    fabric that provides comfort, prevents bacteria growth, and unzips for
    easy washing
  • Contains no foam, latex, springs, glue, or allergens
  • 100% recyclable and made in the USA

Newton® Wovenaire® Crib Mattress ($299.99), Newton® Wovenaire® Crib
Mattress Replacement Cover ($79.99).

For more information about Newton, and its revolutionary Wovenaire® Crib
Mattress, please contact Robyn Ungar, robyn@letsgopop.com
or visit www.newton.rest.

About Newton Rest

Founded in 2014, Newton® provides the safest sleep solution for babies
with the Wovenaire® crib mattress, made from an exclusive Wovenaire®
material technology that is breathable, washable, non-toxic, and 100%
recyclable. Developed by Michael Rothbard, a father of three with a long
career in providing sleep solutions, Newton seeks to help babies and
their parents enjoy smarter rest. Newton® products are available at
buybuy Baby, Giggle, Amazon and online. For more information, visit www.newton.rest.

Contacts

POP Communications
Robyn Ungar, 215-500-9487
robyn@letsgopop.com