IRI’s Andrew Appel to Discuss the Future of Advertising at 2015 Financial Times Future of Marketing Summit
–(BUSINESS WIRE)–IRI:
WHO: |
Andrew Appel, President & CEO, IRI™ |
|
WHAT: |
IRI’s Andrew Appel will present the luncheon keynote address |
|
WHY: |
We’re amidst a frenetic “consumer revolution” where consumers are dictating how companies reach them and cater to their needs. Brands are struggling to maintain as well to capture new market share and connect with consumers in a far more personalized ways than ever before. To prosper, bleeding-edge marketers are fundamentally rethinking the way they plan, target, activate and optimize their marketing campaigns using Big Data from thousands of different sources like media, social, weather, purchase, and loyalty to ultimately drive sales impact and grow their businesses. |
|
WHEN: |
Wednesday, Sept. 16, 2015, 1:20 p.m. EDT | |
|
||
WHERE: |
10 on the Park | |
Columbus Room – 10th Floor | ||
60 Columbus Circle | ||
New York, NY 10019 | ||
:
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as Oracle Data Cloud, The Boston Consulting
Group, comScore, Datalogix (an Oracle
company), Experian, GuestMetrics, GfK, Intage,
Ipsos, Kantar, MaxPoint, Millward
Brown Digital, Rentrak, SPINS, Univision and
others.
About IRI
IRI is a leader in delivering powerful market, consumer and media
exposure information, predictive analytics and the foresight that leads
to action. We go beyond the data to ignite extraordinary growth for our
clients in the CPG, retail and over-the-counter health care industries
by pinpointing what matters and illuminating how it can impact their
businesses. Move your business forward at www.iriworldwide.com.
Contacts
IRI Contact:
Shelley Hughes
Email: Shelley.Hughes@IRIworldwide.com
Phone:
+1 312.474.3675